CES International 2015 Archives - Campaign Middle East https://campaignme.com/tag/ces-international-2015/ Thu, 08 Jan 2015 07:45:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png CES International 2015 Archives - Campaign Middle East https://campaignme.com/tag/ces-international-2015/ 32 32 CES 2015: As marketers, it’s time to take self-driving cars seriously https://campaignme.com/ces-2015-marketers-time-take-self-driving-cars-seriously/ Thu, 08 Jan 2015 07:45:43 +0000 https://campaignme.com/?p=6697 Lots of people are going to find ways to use saved drive time constructively, writes Ramzi Yakob, senior strategist at digital agency TH_NK. When you see such a diverse range of products being paraded, from self-folding baby buggies to the newest innovations in smart home technology, you really feel that big manufacturers are getting over […]

The post CES 2015: As marketers, it’s time to take self-driving cars seriously appeared first on Campaign Middle East.

]]> CES 2015: How technology is redefining the live experience https://campaignme.com/ces-2015-technology-redefining-live-experience/ Wed, 07 Jan 2015 09:12:03 +0000 https://campaignme.com/?p=6665 Nothing beats being at a live sports or music event in the flesh, but emerging technologies enable brands to interact with fans in new ways, reports Sarah Shearman from CES in Las Vegas. There is a “delicate balance” to ensure emerging technologies do not interfere with the “special” experience of live events, according to Paraag Marathe, […]

The post CES 2015: How technology is redefining the live experience appeared first on Campaign Middle East.

]]>