CEO Archives - Campaign Middle East

Campaign Middle East’s 40 Over 40 2026

Ishwari Khatu — Fri, 17 Jul 2026 05:00:59 +0000

Here is Campaign Middle East’s inaugural 40 over 40 list, an annual initiative starting 2026. This new annual initiative bears a simple purpose: to recognise leaders who have shaped the regional brand and marketing industry over the past 15 years and more, often silently and steadily without applause. This is not a ranking. It is […]

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Campaign Middle East 40 Over 40 2026: Tariq Al Sharabi, Cicero & Bernay

Ishwari Khatu — Wed, 08 Jul 2026 10:00:46 +0000

Tariq Al Sharabi, Executive Advisor, Cicero & Bernay, has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry […]

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9Yards Communications names Omar Sarieddine as CEO

Ishwari Khatu — Thu, 25 Jun 2026 07:56:45 +0000

Abu Dhabi-based marketing and media agency 9Yards Communications has announced the appointment of its Omar Sarieddine as the Chief Executive Officer. He moves up to the role from his position as the Deputy CEO, which he held since December 2024, and now is taking over the leadership role in its full capacity. With more than […]

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Brand experience agency Collaborate appoints Gregory Mardikian as GM

Shantelle Nagarajan — Tue, 16 Jun 2026 10:24:05 +0000

Collaborate, an independent brand experience agency, has appointed Gregory Mardikian as General Manager to accelerate its growth across the Middle East and Africa. With a career built at the intersection of brands, culture and experience, spanning brand experience, marketing, communications and business transformation, the agency claims Mardikian brings strategic leadership, commercial acumen and hands-on delivery […]

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Ways moves beyond marketing to position itself as an integrated growth platform

Ishwari Khatu — Thu, 07 May 2026 15:43:24 +0000

As expectations around growth, reputation, and influence continue to rise, Ways Marketing Solutions has evolved alongside the changing marketing landscape in Saudi Arabia. Rather than defining itself simply as a marketing services provider, Ways is positioning itself as a system that sits at the core of how growth decisions are shaped and delivered. This shift […]

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Is the pitching process a fair reflection of the client-agency working relationship?

Ishwari Khatu — Tue, 05 May 2026 13:41:50 +0000

In line with the theme for Campaign Middle East’s latest edition, this month’s industry forum involves one of the most spoken-about topics in the media, marketing, advertising and communications industry: pitching. While not about the topic itself, the question for this month inspects if the pitching process really reflects the client-agency relationships afterwards. We posed the […]

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WPP Creative appoints EMEA Chief Executive

Shantelle Nagarajan — Wed, 29 Apr 2026 06:30:55 +0000

Ewen Sturgeon has been appointed as the EMEA Chief Executive of WPP Creative. The appointment moves Sturgeon’s role as EMEA Chief Executive of VML to a new group role where he will represent all the WPP Creative agencies across EMEA, which include VML, Ogilvy, Burson, AKQA, Landor and Design Bridge & Partners. Sturgeon reports to […]

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Patou Nuytemans to step down as Ogilvy EMEA CEO

Shantelle Nagarajan — Thu, 23 Apr 2026 06:39:17 +0000

Patou Nuytemans, Chief Executive Officer of Ogilvy Europe, Middle East and Africa (EMEA), will depart the agency after 30 years of dedicated service. Her three-decade tenure saw her hold global and regional leadership roles across 35 markets on 3 continents, where she was instrumental in the agency’s evolution and growth through periods of significant industry […]

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Seedtag launches NeuroX to simplify contextual targeting

Ishwari Khatu — Thu, 23 Apr 2026 06:07:17 +0000

Seedtag has announced the launch of NeuroX, a new exchange that has been designed to integrate the company’s neuro-contextual AI directly into programmatic media planning and activation. NeuroX will allow users to embed Seedtag’s proprietary AI, Liz, directly in its exchange layer. The system analyses interest, emotion and intent in real time to target audiences […]

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Industry Snapshot: Brands have an attention problem

Ishwari Khatu — Mon, 13 Apr 2026 13:48:28 +0000

In this Industry snapshot, Imfluence CEO Mike AlNaji shares how MENA doesn’t have an audience problem, diving into what brands actually need to do to earn the attention of the MENA audience, including the need for storytelling, creating agile content, building community and treating social beyond a last-minute, under-resourced task. Social media has become the […]

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