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	<title>Centrum Archives - Campaign Middle East</title>
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	<title>Centrum Archives - Campaign Middle East</title>
	<link>https://campaignme.com/tag/centrum/</link>
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	<item>
		<title>Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns</title>
		<link>https://campaignme.com/cannes-lions-2026-comprehensive-list-of-top-mena-contenders-and-campaigns/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 16 Jun 2026 08:55:55 +0000</pubDate>
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		<guid isPermaLink="false">https://campaignme.com/?p=123315</guid>

					<description><![CDATA[<p>The 73rd edition of the Cannes Lions International Festival of Creativity, will be held from Monday, 22 June to Friday, 26 June 2026, with winners of the Cannes Lions metals to be announced through the week. The week will culminate with the gala Cannes Lions Awards at the Lumière Theatre, where the coveted Titanium Lions, [&#8230;]</p>
<p>The post <a href="https://campaignme.com/cannes-lions-2026-comprehensive-list-of-top-mena-contenders-and-campaigns/">Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Horizon FCB represents MENA region with win at ADC Awards</title>
		<link>https://campaignme.com/horizon-fcb-represents-mena-region-with-win-at-adc-annual-awards/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 26 May 2026 06:00:21 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Creative]]></category>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[ADC Annual Awards]]></category>
		<category><![CDATA[Alex Pineda]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[Art Directors Club Awards]]></category>
		<category><![CDATA[Centrum]]></category>
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		<category><![CDATA[data]]></category>
		<category><![CDATA[data visualisation]]></category>
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		<category><![CDATA[Haleon]]></category>
		<category><![CDATA[health marketing]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[Horizon FCB]]></category>
		<category><![CDATA[Horizon FCB MENA]]></category>
		<category><![CDATA[Mazen Jawad]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[The One Club]]></category>
		<category><![CDATA[The One Club for Creativity]]></category>
		<category><![CDATA[Vitamin See]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=122637</guid>

					<description><![CDATA[<p>Horizon FCB MENA is the only agency from the Middle East and North Africa (MENA) region to be recognised at this year’s Art Directors Club Annual Awards (ADC Annual Awards). Organised by The One Club for Creativity, the ADC Annual Awards is among the world’s most respected global creative competitions, now celebrating its 105th edition [&#8230;]</p>
<p>The post <a href="https://campaignme.com/horizon-fcb-represents-mena-region-with-win-at-adc-annual-awards/">Horizon FCB represents MENA region with win at ADC Awards</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Haleon and Centrum transform how we see health</title>
		<link>https://campaignme.com/haleon-and-centrum-transform-how-we-see-health/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 15 Dec 2025 12:55:00 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[emotionally relevant]]></category>
		<category><![CDATA[empowering]]></category>
		<category><![CDATA[Haleon]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[health with humanity]]></category>
		<category><![CDATA[healthcare systems]]></category>
		<category><![CDATA[Murtaza Mahfooz]]></category>
		<category><![CDATA[No. 1 Multivitamin brand]]></category>
		<category><![CDATA[personal]]></category>
		<category><![CDATA[respiratory test]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[self-care]]></category>
		<category><![CDATA[simplicity]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[Vitamin See]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=113179</guid>

					<description><![CDATA[<p>Health is a broad term – how does Haleon view the concept of health? Murtaza Mahfooz: Health is universal, but understanding and access often fall short. That’s where Haleon steps in. Our purpose is clear: To deliver better everyday health with humanity. For us, that means balancing science with a human touch in everything we [&#8230;]</p>
<p>The post <a href="https://campaignme.com/haleon-and-centrum-transform-how-we-see-health/">Haleon and Centrum transform how we see health</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Centrum Haleon turns invisible health data into tangible experiences with ‘Vitamin See’</title>
		<link>https://campaignme.com/centrum-turns-invisible-health-data-into-tangible-experiences-with-vitamin-see/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 17 Nov 2025 09:00:28 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[art]]></category>
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		<category><![CDATA[clinical]]></category>
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		<category><![CDATA[experiential]]></category>
		<category><![CDATA[health data]]></category>
		<category><![CDATA[healthcare marketing]]></category>
		<category><![CDATA[Horizon FCB]]></category>
		<category><![CDATA[human health]]></category>
		<category><![CDATA[Kite Beach]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[microscopic photography]]></category>
		<category><![CDATA[minerals]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[vibrant]]></category>
		<category><![CDATA[vitamin]]></category>
		<category><![CDATA[vitamin deficiency]]></category>
		<category><![CDATA[vitamins]]></category>
		<category><![CDATA[Wellness]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=111938</guid>

					<description><![CDATA[<p>Centrum, a multivitamin brand, has unveiled ‘Vitamin See’ — a first-of-its-kind wellness experience that transformed Dubai’s Kite Beach into a living canvas of human health and creativity, created and brought to life by Horizon FCB Dubai. In a country where more than 90 per cent of people live with at least one vitamin deficiency, Centrum  [&#8230;]</p>
<p>The post <a href="https://campaignme.com/centrum-turns-invisible-health-data-into-tangible-experiences-with-vitamin-see/">Centrum Haleon turns invisible health data into tangible experiences with ‘Vitamin See’</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Centrum brings &#8216;Wellness to Life&#8217; with 850+ vitamin tests at Dubai Marathon 2025</title>
		<link>https://campaignme.com/centrum-brings-wellness-to-life-with-850-vitamin-tests-at-dubai-marathon-2025/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 27 Feb 2025 08:48:58 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[activation]]></category>
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		<category><![CDATA[Dubai Marathon]]></category>
		<category><![CDATA[Horizon FCB]]></category>
		<category><![CDATA[influencer collaborations]]></category>
		<category><![CDATA[personalisation]]></category>
		<category><![CDATA[Vistatiq]]></category>
		<category><![CDATA[vitamin data]]></category>
		<category><![CDATA[vitamin deficiencies]]></category>
		<category><![CDATA[vitamin tests]]></category>
		<category><![CDATA[wellness support]]></category>
		<category><![CDATA[Wellness to Life]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=97036</guid>

					<description><![CDATA[<p>Centrum has revealed details about its immersive Wellness Hub activation at the recent Dubai Marathon 2025. The activation offered runners a meaningful experience in recovery, nutrition and peak performance to communicate a message of wellness, endurance and self-care. Conceptualised and designed by Horizon FCB, Centrum’s booth at the Dubai Marathon became an engaging hub for [&#8230;]</p>
<p>The post <a href="https://campaignme.com/centrum-brings-wellness-to-life-with-850-vitamin-tests-at-dubai-marathon-2025/">Centrum brings &#8216;Wellness to Life&#8217; with 850+ vitamin tests at Dubai Marathon 2025</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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