Carrefour Archives - Campaign Middle East https://campaignme.com/tag/carrefour/ Tue, 07 Jul 2026 06:28:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Carrefour Archives - Campaign Middle East https://campaignme.com/tag/carrefour/ 32 32 Rethinking the GCC commerce stack when Conversational AI does what superapps promised https://campaignme.com/rethinking-the-gcc-commerce-stack-when-conversational-ai-does-what-superapps-promised/ Tue, 07 Jul 2026 02:30:03 +0000 https://campaignme.com/?p=124267 Ask any marketer in the GCC what one of the biggest trends they were hearing about five years ago, and most would give you the same answer: superapps. Not as a vague aspiration, but as a near-certainty. The logic was sound, the regional appetite was real, and the blueprint was sitting right there. WeChat had […]

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]]> Mashreq, Majid Al Futtaim, Microsoft among The Marketing Society GCC Awards shortlists https://campaignme.com/mashreq-majid-al-futtaim-dct-abu-dhabi-red-sea-global-among-the-marketing-society-gcc-awards-shortlists/ Fri, 03 Jul 2026 07:03:52 +0000 https://campaignme.com/?p=124195 Mashreq Bank, Majid Al Futtaim, Red Sea Global, Microsoft, HSBC, Miral, Carrefour, Mercedes-Benz, PwC, du, Department of Culture and Tourism Abu Dhabi, Checkout.com and M42 are among the organisations shortlisted for the 2026 The Marketing Society GCC Awards. Launched in the UAE in 2023, The Marketing Society GCC Awards have quickly established themselves as one […]

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]]> Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns https://campaignme.com/cannes-lions-2026-comprehensive-list-of-top-mena-contenders-and-campaigns/ Tue, 16 Jun 2026 08:55:55 +0000 https://campaignme.com/?p=123315 The 73rd edition of the Cannes Lions International Festival of Creativity, will be held from Monday, 22 June to Friday, 26 June 2026, with winners of the Cannes Lions metals to be announced through the week. The week will culminate with the gala Cannes Lions Awards at the Lumière Theatre, where the coveted Titanium Lions, […]

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]]> Unilever campaign shows how people ‘United for UAE’ in gratitude, solidarity https://campaignme.com/unilever-campaign-shows-how-people-united-for-uae-in-gratitude-solidarity/ Mon, 27 Apr 2026 14:00:37 +0000 https://campaignme.com/?p=121070 FMCG giant Unilever has revealed an integrated, omnichannel campaign that offers a platform for its consumers and shoppers to showcase their solidarity and gratitude to the UAE, its leaders, its armed forces, police and civil defense, healthcare workers, mall and retail staff, delivery drivers, public transport workers, among many others for keeping the nation safe, […]

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]]> NIVEA unlocks 102% revenue growth through data-led precision marketing https://campaignme.com/nivea-unlocks-102-revenue-growth-through-data-led-precision-marketing/ Tue, 14 Oct 2025 09:39:01 +0000 https://campaignme.com/?p=110236 In one of MENA’s most competitive beauty categories, Beiersdorf turned to data precision to reach new customers and measure real sales impact. The NIVEA Natural Glow campaign – run in collaboration with Publicis Groupe Middle East, LiveRamp and Carrefour – used first-party retail data to connect online exposure with in-store conversion, delivering a 102 per […]

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]]> Arla Foods, LiveRamp drive 60 per cent customer lift through data collaboration https://campaignme.com/arla-foods-mena-liveramp-drive-60-per-cent-customer-lift-through-data-collaboration/ Wed, 19 Mar 2025 07:04:38 +0000 https://campaignme.com/?p=98147 Arla Foods MENA has partnered with data collaboration platform LiveRamp to drive customer acquisition for its Back to School campaign. Leveraging retailer transaction data through LiveRamp’s platform, Arla Food’s in-house digital team The Barn built precise deterministic audience segments based on purchase behaviour for better campaign effectiveness and omnichannel measurement. Being a brand that does not have its […]

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]]> How Carrefour leveraged influencers to enhance brand engagement https://campaignme.com/how-carrefour-leveraged-influencers-to-enhance-brand-engagement/ Mon, 15 Apr 2024 12:52:08 +0000 https://campaignme.com/?p=80207 Carrefour, the leading retail chain, aimed to boost brand awareness and drive traffic to their stores through an influencer marketing campaign. With a focus on engaging a wider audience and showcasing their diverse product offerings, Carrefour sought to collaborate with influencers across various niches. The objective was to leverage the influencers’ reach and credibility to […]

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]]> Puck announces new initiative for women empowerment https://campaignme.com/puck-announces-new-initiative-for-women-empowerment/ Mon, 22 Jan 2024 11:30:01 +0000 https://campaignme.com/?p=75104 Puck has announced the launch of ‘Selfless Shelves’, an initiative aiming to empower five entrepreneurial women from five distinct villages in Lebanon by granting them shelf space in Carrefour stores to sell their handcrafted and locally sourced produce known as ‘mouneh’, packed in repurposed Puck glass jars. These jars highlight each woman’s story and aim […]

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]]> Majid Al Futtaim pledges a more sustainable future https://campaignme.com/majid-al-futtaim-pledges-towards-a-more-sustainable-future/ Thu, 14 Dec 2023 09:30:49 +0000 https://campaignme.com/?p=73684 Under the support of the Ministry of Climate Change and Environment (MOCCAE), Majid Al Futtaim Retail has pledged alongside 16 of its Fast-Moving Consumer Goods (FMCG) partners at the 28th Conference of Parties (COP28). The pledge involved a joint effort to advance the forum’s Collaborative Impact Goals (CIGs), demonstrating a progressive step for the retailer […]

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]]> Carrefour launches new store at COP28 https://campaignme.com/carrefour-launches-new-store-at-cop28/ Tue, 28 Nov 2023 13:30:09 +0000 https://campaignme.com/?p=73082 Carrefour, operated by Majid Al Futtaim in the UAE, reaffirms its commitment to sustainability by opening a store at COP28’s Blue Zone in Expo City. The store is offering a unique, eco-conscious shopping experience. As part of its participation in the event, and further sustainable initiatives, Carrefour will also be launching its innovative ‘Choose Better’ programme […]

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