careem Archives - Campaign Middle East https://campaignme.com/tag/careem/ Mon, 25 May 2026 07:22:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png careem Archives - Campaign Middle East https://campaignme.com/tag/careem/ 32 32 In these complex times, real brand influence starts with knowing who you are https://campaignme.com/in-these-complex-times-real-brand-influence-starts-with-knowing-who-you-are/ Mon, 25 May 2026 07:22:40 +0000 https://campaignme.com/?p=122489 Dubai has a way of speeding things up. Ideas move fast here, and so do ambitions. It’s part of what makes being a brand in this market so electric. Brands are born overnight, trends catch fire in days, and audiences expect something new before the last campaign has even wrapped. It’s a thrilling kind of […]

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]]> Unilever campaign shows how people ‘United for UAE’ in gratitude, solidarity https://campaignme.com/unilever-campaign-shows-how-people-united-for-uae-in-gratitude-solidarity/ Mon, 27 Apr 2026 14:00:37 +0000 https://campaignme.com/?p=121070 FMCG giant Unilever has revealed an integrated, omnichannel campaign that offers a platform for its consumers and shoppers to showcase their solidarity and gratitude to the UAE, its leaders, its armed forces, police and civil defense, healthcare workers, mall and retail staff, delivery drivers, public transport workers, among many others for keeping the nation safe, […]

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]]> Private View by Livingroom Dubai’s Seyoan Vela https://campaignme.com/private-view-by-livingroom-dubais-seyoan-vela/ Thu, 16 Apr 2026 09:16:00 +0000 https://campaignme.com/?p=120653 Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Seyoan Vela, Chief Creative Officer, Livingroom Dubai: It’s getting much harder to do Private View. For a start, it feels like no-one […]

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]]> Private View by Umniah by Beyon’s Dina Al Daoud https://campaignme.com/private-view-by-umniah-by-beyons-dina-al-daoud/ Tue, 14 Apr 2026 07:14:52 +0000 https://campaignme.com/?p=120476 Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Dina Al Daoud, Director of Marketing and Corporate Communications, Umniah by Beyon. WABA – Same Taste Captivating from the first second. The […]

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]]> Careem shares key customer trends during Ramadan 2026 https://campaignme.com/careem-shares-key-customer-trends-during-ramadan-2026/ Fri, 27 Mar 2026 11:00:46 +0000 https://campaignme.com/?p=118287 Careem reports key customer trends across the Everything App during the Holy Month of Ramadan 2026. This Ramadan coincided with a period of heightened regional uncertainty, and the impact was felt across communities throughout the UAE. During this time, Careem worked closely with local authorities to prioritise Captain safety above all else, while continuing to […]

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]]> Hala and Careem’s Ramadan initiative raises AED 300,000 for captains https://campaignme.com/hala-and-careems-ramadan-initiative-raises-aed-300000-for-captains/ Thu, 26 Mar 2026 06:39:51 +0000 https://campaignme.com/?p=118176 Hala, Dubai’s e-hailing taxi solution, has wrapped up its Ramadan initiative raising AED 300,000 to support its Captains during the Holy Month of Ramadan. Launched in partnership with Careem, Hala matched every customer tip, while also facilitating the distribution of over 17,000 iftar meals. At a time when the region comes together with a strong […]

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]]> These are Campaign Middle East’s work picks for February 2026 https://campaignme.com/these-are-campaign-middle-easts-work-picks-for-february-2026/ Tue, 03 Mar 2026 12:15:00 +0000 https://campaignme.com/?p=117139 Every month, Campaign Middle East selects a collection of work to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. These are the picks for February – featuring work from WABA, Birkenstock, Al-Futtaim IKEA, Careem and UNHCR. WABA […]

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]]> A closer look inside Careem’s Seeds for Gaza campaign https://campaignme.com/a-closer-look-inside-careems-seeds-for-gaza-campaign/ Wed, 25 Feb 2026 12:24:43 +0000 https://campaignme.com/?p=116932 During the holy month of Ramadan, Careem launched ‘Seeds For Gaza’,  a campaign that began less as a marketing brief and more as an internal call to action. ‘Seeds For Gaza’ is a community-led donations campaign supporting on-ground humanitarian relief and long-term rebuilding efforts in Gaza.   View this post on Instagram   A post […]

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]]> Careem launches ‘Seeds For Gaza’, transforming its logo into a symbol of solidarity and action https://campaignme.com/careem-launches-seeds-for-gaza-transforming-its-logo-into-a-symbol-of-solidarity-and-action/ Thu, 19 Feb 2026 14:10:26 +0000 https://campaignme.com/?p=116585 Careem launched ‘Seeds For Gaza’, a community-led donations campaign supporting on-ground humanitarian relief and long-term rebuilding efforts in Gaza during the holy month of Ramadan. Through ‘Seeds For Gaza’, Careem has integrated these seeds into its logo across platforms, transforming its identity into a clear expression of solidarity backed by action. Inspired by the Arabic […]

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]]> Careem’s “Room for Your Order Only” campaign redesigns delivery boxes for single orders https://campaignme.com/careems-room-for-your-order-only-campaign-redesigns-delivery-boxes-for-single-orders/ Tue, 20 Jan 2026 12:37:33 +0000 https://campaignme.com/?p=114797 Careem has launched a ‘no batching’ campaign, “Room for Your Order Only” in Abu Dhabi and Al Ain, spotlighting a delivery model where captains carry one order at a time, offering customers a dedicated journey from restaurant to door. The idea stems from a familiar frustration in food delivery people have with food delivery, receiving […]

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