carbon footprint Archives - Campaign Middle East https://campaignme.com/tag/carbon-footprint/ Mon, 04 Aug 2025 06:57:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png carbon footprint Archives - Campaign Middle East https://campaignme.com/tag/carbon-footprint/ 32 32 Do-good marketing: From aspiration to action in sustainable advertising https://campaignme.com/do-good-marketing-from-aspiration-to-action-in-sustainable-advertising/ Tue, 29 Jul 2025 06:40:29 +0000 https://campaignme.com/?p=106058 As global frameworks push for greater accountability in digital emissions, the Middle East and North Africa (MENA) region is witnessing a sharp rise in sustainable media practices, driven by innovation, demand for better quality, government mandates, and a growing awareness among brands of their carbon footprint. This momentum follows the release of the updated Ad […]

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]]> Traditional OOH 188 per cent more carbon-efficient than programmatic display ads https://campaignme.com/traditional-ooh-188-per-cent-more-carbon-efficient-than-programmatic-display-ads/ Wed, 04 Dec 2024 07:10:53 +0000 https://campaignme.com/?p=93025 Traditional out-of-home (OOH) campaigns are among the most carbon-efficient advertising channels, according to a carbon emissions intensity study conducted by independent OOH agency Billups in partnership with Cedara. The inaugural carbon emissions intensity study measured the carbon efficiency of traditional OOH advertising in comparison with non-OOH channels including programmatic display, video and connected TV (CTV) […]

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]]> Equativ partners with Azarq to develop sustainable ad campaigns https://campaignme.com/equativ-partners-with-azarq-to-develop-sustainable-ad-campaigns/ Wed, 23 Oct 2024 08:52:29 +0000 https://campaignme.com/?p=91337 Equativ, an independent ad tech firm, has joined forces with Azraq, a UAE-based NGO focused on environmental conservation, in a bid to help advertisers reduce their carbon footprint. The collaboration aims to focus on driving tangible local initiatives to address the environmental impact of advertising in the region. The advertising industry significantly contributes to climate […]

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]]> It is time for a conscious change towards sustainable advertising https://campaignme.com/it-is-time-for-a-conscious-change-towards-sustainable-advertising/ Fri, 30 Aug 2024 12:08:07 +0000 https://campaignme.com/?p=88990 Digital media in the Middle East and North Africa (MENA) region is booming with $13.6 billion of advertising spend in 2023 and experiencing faster growth than the US and EMEA at 13.6 per cent year-on-year according to the IAB MENA. Every business and government entity in the MENA region has embraced digital technology and with […]

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]]> Conscious Media partners with Greenbids to help reduce carbon impact https://campaignme.com/conscious-media-partners-with-greenbids-to-cut-carbon-impact-of-programmatic-advertising/ Tue, 07 May 2024 06:54:11 +0000 https://campaignme.com/?p=82640 Conscious Media, a sustainable digital media agency, has shared its partnership with tech firm Greenbids today. The collaboration is a result of Greenbid’s development of cutting-edge technology that leverages machine learning (ML) and artificial intelligence (AI) to curtail the carbon footprint associated with programmatic advertising while maximizing performance across streaming and open exchange platforms. Based […]

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]]> How can the ad industry create a greener tomorrow? – by Mediaplus’ Jennifer Al Ghorayeb https://campaignme.com/how-can-the-ad-industry-create-a-greener-tomorrow-by-mediaplus-jennifer-al-ghorayeb/ Wed, 01 Feb 2023 09:01:05 +0000 https://campaignme.com/?p=57633 By Jennifer Al Ghorayeb, Digital Media Manager at Mediaplus Middle East, Serviceplan Group Middle East We are in the midst of a climate emergency. The effects of climate change are being seen in every aspect of our lives. While it may not be as quantifiable as other sectors, the advertising industry is a major driver […]

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]]> Leading corporate sustainability – by IBM’s Jonathan Adashek https://campaignme.com/leading-corporate-sustainability-by-ibms-jonathan-adashek/ Tue, 15 Nov 2022 10:00:53 +0000 https://campaignme.com/?p=55106 by Jonathan Adashek, IBM’s chief communications officer and senior VP of marketing and communications As a leader at a B2B tech company, I am lucky enough to talk to peers at of some of the world’s most influential organisations and governments on a regular basis. We talk about our companies and communities – our goals and […]

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]]> Save the trees, ducks and $$$ through sustainable productions, by Do Epic Sh*t https://campaignme.com/save-the-trees-ducks-and-through-sustainable-productions-by-do-epic-sht/ Tue, 09 Feb 2021 09:00:53 +0000 https://campaignme.com/?p=32737 How can we change the world, without costing the earth?  Isn’t it a tall order?  Well, contrary to what most would have you believe, sustainable productions aren’t really that hard to pull off. It just takes a little bit of organisation, preparation and forward-thinking to get you started.  And the even better news is, apart […]

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