Cannes Lions Archives - Campaign Middle East https://campaignme.com/tag/cannes-lions/ Mon, 20 Jul 2026 12:02:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Cannes Lions Archives - Campaign Middle East https://campaignme.com/tag/cannes-lions/ 32 32 MKV Digital expands into Saudi Arabia with Asia Ali and Waqas Ali at the helm https://campaignme.com/mkv-digital-expands-into-saudi-arabia-with-asia-ali-and-waqas-ali-at-the-helm/ Fri, 17 Jul 2026 08:11:28 +0000 https://campaignme.com/?p=124881 Dubai-founded social and creator marketing agency MKV Digital has announced its expansion into Saudi Arabia alongside a strengthened leadership structure, marking the agency’s next phase of growth across the GCC and international markets. The expansion follows growing demand from brands and agency partners for specialist social and creator capabilities, as organisations increasingly look to build […]

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]]> Athar Voices on Campaign: “The other shows were mine. This is ours.” https://campaignme.com/athar-voices-on-campaign-the-other-shows-were-mine-this-one-is-ours/ Fri, 17 Jul 2026 07:08:47 +0000 https://campaignme.com/?p=124864 I have judged most of the shows that matter: Cannes, Effies, One Show, Clio. After enough of them, you admit the part we usually leave out. You judge these shows mostly for yourself. For the credential. For permission to open an article with a sentence like the one I just wrote. They are the reason […]

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]]> Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket https://campaignme.com/women-for-change-edelman-reveal-rollout-of-cannes-lions-winning-the-unburied-casket-campaign/ Tue, 07 Jul 2026 05:16:03 +0000 https://campaignme.com/?p=124251 Women for Change, a civil society non-profit organisation and advocacy movement, in partnership with Edelman, has revealed details about The Unburied Casket campaign, which recently won a Silver Lion – Glass: Lion for Change and a Bronze Lion – PR  at the Cannes Lions International Festival of Creativity 2026. The campaign was created to address South […]

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]]> C-Suite Round Table at Cannes: The beauty of thought leadership – when done right https://campaignme.com/c-suite-round-table-at-cannes-the-beauty-of-thought-leadership-when-done-right/ Thu, 02 Jul 2026 14:37:48 +0000 https://campaignme.com/?p=123926 Thought leadership seems to have become one of the industry’s biggest go-to reputation plays. But does it live up to its purpose of provoking thought and action? Is it becoming synonymous with generic content marketing in a world where every senior leader has a point of view, every brand wants authority and every platform has […]

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]]> From ‘no’ to ‘go’: Clever campaign at Cannes Lions calls creatives to try the ‘impossible’ in the UAE https://campaignme.com/uae-cannes-lions-billboards/ Tue, 30 Jun 2026 12:50:23 +0000 https://campaignme.com/?p=123955 For the third year in a row, the UAE Government Media Office turned its presence at the Cannes Lions International Festival of Creativity into a conversation starter for the creative community. It leaned into billboards perfectly placed along the most bustling areas of the festival to offer an invitation to global creatives and share messages […]

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]]> Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions https://campaignme.com/cannes-lions-2026-winners-mena-campaigns-claims-20-lions/ Fri, 26 Jun 2026 23:04:01 +0000 https://campaignme.com/?p=123908 At the Cannes Lions International Festival of Creativity 2026, agencies from the MENA region have lifted a total of 20 Lions and FP7 McCANN MENAT has been crowned the MENA Network of the Year for claiming the most number of metal cats at the awards programme. The 20 Lions awarded to the region include 6 Silver Lions […]

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]]> As Cannes Lions 2026 draws to a close, leaders share warnings and offer guidance https://campaignme.com/as-cannes-lions-2026-draws-to-a-close-leaders-share-warnings-and-offer-guidance/ Fri, 26 Jun 2026 08:56:48 +0000 https://campaignme.com/?p=123895 On the fourth day of the Cannes Lions International Festival of Creativity, FP7 McCANN MENAT was crowned the MENA Network of the Year, after claiming  the most number of metals cats for the region. As it stands, the Middle East region has been awarded 17 Lions, including five Silver Lions and 12  Bronze Lions. Viewing the wins […]

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]]> Day 3 at Cannes Lions: 16 MENA wins and leaders say the quiet part out loud https://campaignme.com/day-3-at-cannes-lions-16-mena-wins-and-leaders-say-the-quiet-part-out-loud/ Thu, 25 Jun 2026 13:12:08 +0000 https://campaignme.com/?p=123830 Day 3 at the Cannes Lions International Festival of Creativity saw the Middle East region increase its tally of metal cats to 16, including five Silver Lions and 11  Bronze Lions. As it stands, viewing the wins by agency, FP7 McCANN MENAT has the highest number of wins from the region with a total of […]

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]]> Pinterest unveils new AI tools for marketers https://campaignme.com/pinterest-unveils-new-ai-tools-for-marketers/ Wed, 24 Jun 2026 23:00:05 +0000 https://campaignme.com/?p=123848 AI is reshaping how people search and decide, moving the industry past the search-and-click model toward a conversational and generative future. Ahead of Cannes Lions, Pinterest rolled out a new set of AI ad tools focused on three things marketers care about right now: performance, workflow efficiency, and interoperability. “The future of discovery won’t be […]

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]]> Day 2 at Cannes Lions 2026: Six metal cats, celebs, culture, creators and commerce https://campaignme.com/day-2-at-cannes-lions-2026-six-metal-cats-celebs-culture-creators-and-commerce/ Wed, 24 Jun 2026 06:08:37 +0000 https://campaignme.com/?p=123734 Day 2 at the Cannes Lions International Festival of Creativity witnessed a few more Middle East agency leaders jump up in joy as the region’s total tally of trophies rose from two to six, including three Silver and three Bronze Lions. ‘The Birdwatcher‘ campaign for Spoor by FP7 McCANN MENAT – about AI-powered bird monitoring […]

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