Cannes Lions 2025 Archives - Campaign Middle East https://campaignme.com/tag/cannes-lions-2025/ Tue, 06 Jan 2026 07:10:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Cannes Lions 2025 Archives - Campaign Middle East https://campaignme.com/tag/cannes-lions-2025/ 32 32 The year in review: A month-by-month wrap-up of media and marketing in 2025 https://campaignme.com/the-year-in-review-a-month-by-month-wrap-up-of-media-and-marketing-in-2025/ Mon, 05 Jan 2026 12:02:50 +0000 https://campaignme.com/?p=113893 2025 has been a year that has sparked a spectrum of extreme emotions. It’s been 12 months of fragile stability threaded through with volatility. It’s been a year when going through the paces of work and life – however stressful – has helped many overcome the creeping feeling of helplessness that sets in when we […]

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]]> Keys to commercial success from Cannes Creative Effectiveness Lions winners https://campaignme.com/keys-to-commercial-success-from-cannes-creative-effectiveness-lions-winners/ Thu, 14 Aug 2025 11:51:16 +0000 https://campaignme.com/?p=106689 Prioritising consistent creative and embracing fun and disruption are the current keys to commercial success, according to a new report by WARC, the global authority on marketing effectiveness. WARC’s latest ‘Creative Effectiveness Lions 2025 – Insights from the winners’ report identifies trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness […]

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]]> Cannes Lions 2025: The not-so-quiet power of authenticity https://campaignme.com/cannes-lions-2025-the-not-so-quiet-power-of-authenticity/ Wed, 30 Jul 2025 07:50:09 +0000 https://campaignme.com/?p=106108 As Cannes Lions 2025 wrapped, I found myself thinking less about the spectacle and more about the quieter signals hinting at where our industry is headed. Amid the scale and energy, some signs were too frequent to ignore. I approached this year’s Lions with curiosity and a dash of scrutiny, waiting for that inevitable “Aha!” […]

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]]> Cannes Lions 2025: Natalie Shardan shares insights from the jury room https://campaignme.com/cannes-lions-2025-natalie-shardan-shares-insights-from-the-jury-room/ Wed, 30 Jul 2025 06:47:54 +0000 https://campaignme.com/?p=106104 Great brand experiences don’t just show up – they stay with you. They stir something, shift something and leave something behind. Judging the Cannes Lions in Brand Experience and Activation this year was a powerful reminder of that. In a room full of bold opinions and sharp minds from around the world, we sifted through […]

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]]> Cannes Lions 2025: Evidence-based, coalition-built, transparent and human https://campaignme.com/cannes-lions-2025-evidence-based-coalition-built-transparent-and-human/ Tue, 29 Jul 2025 08:11:56 +0000 https://campaignme.com/?p=106069 Cannes Lions 2025 felt less like a festival of fireworks and more like a stress test of truth. Serving on the PR jury, I spent long nights debating whether ideas deserved a Lion once the gloss was stripped away. That perspective shaped seven lessons I carried home, and each one speaks to where brand storytelling […]

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]]> UK Advertising and Athar Festival at Cannes Lions: Bridging markets, building creativity https://campaignme.com/uk-advertising-at-cannes-lions-2025-bridging-markets-building-creativity/ Tue, 29 Jul 2025 07:58:18 +0000 https://campaignme.com/?p=106065 At Cannes Lions this year, ‘storytelling’ was everywhere. But as Kiran Jay Haslam, CMO, Diriyah Company, wisely pointed out, “If you don’t have something worthy of sharing, you don’t have a story.” It’s a reminder that words alone don’t move markets. Ideas with impact do. That shift from buzzwords to real-world challenges set the tone […]

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]]> Humour, humanity and hard-earned impact https://campaignme.com/humour-humanity-and-hard-earned-impact/ Fri, 25 Jul 2025 08:52:19 +0000 https://campaignme.com/?p=105940 Serving as a Cannes Lions 2025 juror is more than just a prestigious honour, it is a cultural responsibility. You help define what ‘world class creativity’ means today, setting the standard for the year ahead. High impact creative campaigns gain a global stage, while brands and agencies benchmark themselves accordingly. The ripple effect influences budgets, […]

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]]> Creativity and clients at Cannes Lions 2025 https://campaignme.com/creativity-and-clients-at-cannes-lions-2025/ Fri, 25 Jul 2025 07:30:04 +0000 https://campaignme.com/?p=105931 I’ve got nothing against babies or rainforests but, in all honesty, they seem to do less for me than for my fellow judges. I was on the Innovation jury with some amazingly talented people who were intelligent, insightful and articulate. But they seemed to earnestly believe we should be saving the world more than selling […]

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]]> The comprehensive Cannes Lions wrapup https://campaignme.com/the-comprehensive-cannes-lions-2025-wrapup/ Fri, 25 Jul 2025 07:00:39 +0000 https://campaignme.com/?p=105915 The 72nd edition of the Cannes Lions International Festival of Creativity, held from 16 June to 20 June 2025, witnessed a healthy mixture of unfettered emotions unleashed within the ‘safe space’ of Cannes on the stunning French Riviera. From curiosity, courage and creative confidence to fascination, frustration and a fear of the future, marketers – […]

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]]> Hot off the press: Campaign Middle East’s Cannes Lions 2025 magazine hits stands https://campaignme.com/hot-off-the-press-campaign-middle-easts-cannes-lions-2025-magazine-hits-stands/ Tue, 22 Jul 2025 07:43:03 +0000 https://campaignme.com/?p=105742 Campaign Middle East‘s latest magazine spotlights the glitz, glam and glory of Cannes Lions 2025 while unpacking the raison d’etre of advertising. Packed with top learnings and recaps from industry-leaders in the region who attended the 72nd Cannes Lions International Festival of Creativity, the July edition of Campaign Middle East is one you can’t miss. […]

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