Campaigns Archives - Campaign Middle East https://campaignme.com/tag/campaigns/ Tue, 23 Jun 2026 13:35:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Campaigns Archives - Campaign Middle East https://campaignme.com/tag/campaigns/ 32 32 Why customer experience and culture outlast trends https://campaignme.com/why-customer-experience-and-culture-outlast-trends/ Mon, 22 Jun 2026 09:23:21 +0000 https://campaignme.com/?p=123642 Social media trends rise and fall faster than one can refresh their feed. From artificial intelligence (AI) filters to TikTok dances, there’s something new every day. For marketers, this is both exciting and exhausting. The pressure to jump in, stay relevant and join the conversation can be demanding. The real question is not whether brands […]

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]]> StickyGinger wins PR mandate for McLaren Middle East, Africa & India https://campaignme.com/stickyginger-wins-pr-mandate-for-mclaren-middle-east-africa-and-india/ Thu, 11 Jun 2026 08:00:59 +0000 https://campaignme.com/?p=123237 StickyGinger has secured the PR retainer for McLaren Middle East, Africa and India following a competitive pitch process. This marks a continued expansion in the agency’s luxury and automotive portfolio. The agency will lead on PR strategy, media relations, influencer engagement, events, and regional campaigns. The partnership aims to further elevate McLaren’s presence across key […]

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]]> Is it too late to plan your FIFA World Cup campaign? https://campaignme.com/is-it-too-late-to-plan-your-fifa-world-cup-campaign/ Wed, 10 Jun 2026 09:53:42 +0000 https://campaignme.com/?p=123182 It’s almost time once again for the greatest show on earth: The FIFA World Cup 2026. With just a few days to go until kick off in Mexico City, it’s still not too late for your brand to capitalise on the upcoming festival of football. This will be the biggest World Cup in history. A […]

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]]> From the Editor’s Desk: Why luxury must choose sense over spectacle https://campaignme.com/from-the-editors-desk-why-luxury-marketing-must-choose-sense-over-spectacle/ Tue, 09 Jun 2026 10:45:33 +0000 https://campaignme.com/?p=123071 Luxury marketing in the Middle East has no more room for translated tales that have travelled in. This is no longer a market for loud launches or polished and performative campaigns. The diverse consumers in this region would rather not tolerate adapted localisation or cultural appropriation as a seasonal marketing tactic. Curated calendars and costly […]

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]]> Private View by RØDE’s Lara Sous https://campaignme.com/private-view-by-rodes-lara-sous/ Tue, 09 Jun 2026 10:38:41 +0000 https://campaignme.com/?p=123128 Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Lara Sous, Marketing & PR Lead – MENA, RØDE. Yas Island: The Answer is Yas This campaign had serious paid media support behind […]

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]]> Luxury marketing: Earn your place beyond borrowed belonging https://campaignme.com/luxury-marketing-earn-your-place-beyond-borrowed-belonging/ Tue, 09 Jun 2026 09:01:06 +0000 https://campaignme.com/?p=123088 For several years, luxury brands have viewed the Middle East as a high-margin, standardised sales market. Ideas were developed from global insights rather than regional ones. Campaigns were launched elsewhere and then travelled in. People in the region were expected to receive and react to a translated version of someone else’s aspiration. That old model […]

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]]> Private View by SSUP World’s Najib Sabbagh https://campaignme.com/private-view-by-ssup-worlds-najib-sabbagh/ Mon, 08 Jun 2026 13:17:13 +0000 https://campaignme.com/?p=123035 Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Najib Sabbagh, CEO, SSUP World. PepsiCo: Pepsi Football Nation The campaign is a masterclass in how global brands accidentally sterilize the thing they […]

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]]> Why do we still end ads with packshots? https://campaignme.com/why-do-we-still-end-ads-with-packshots/ Mon, 08 Jun 2026 07:00:47 +0000 https://campaignme.com/?p=123048 Whenever an advertisement ends with luminous packshots, I find myself returning to the same question: why does this convention still persist? In a marketplace where consumers can discover, compare and purchase products within seconds, the final product reveal often feels less like a strategic necessity and more like an inherited ritual. For an industry that […]

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]]> Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines https://campaignme.com/dragons-of-mena-awards-in-dubai-details-revealed-categories-criteria-deadlines/ Fri, 05 Jun 2026 07:02:06 +0000 https://campaignme.com/?p=122970 Dragons, a results-focused marketing communications awards programme built on 26 years of global recognition and credibility, has revealed further details about its debut in Dubai as Dragons of MENA. The programme is an extension of the PMAA Dragons of Asia Awards, established in 2000 and recognised as one of the industry’s most respected results-focused awards […]

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]]> Athar – Saudi Festival of Creativity opens Call for Content for 2026 edition https://campaignme.com/athar-saudi-festival-of-creativity-opens-call-for-content-for-2026-edition/ Thu, 04 Jun 2026 05:00:41 +0000 https://campaignme.com/?p=122888 Athar – Saudi Festival of Creativity has officially opened its Call for Content, inviting local, regional and international experts from across the creative marketing ecosystem to shape the agenda for its upcoming edition. Industry professionals have been offered until 8 July 2026 to submit their proposals via the festival’s official website. Now entering its fourth […]

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