Campaigns Archives - Campaign Middle East https://campaignme.com/tag/campaigns/ Fri, 05 Jun 2026 08:45:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Campaigns Archives - Campaign Middle East https://campaignme.com/tag/campaigns/ 32 32 Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines https://campaignme.com/dragons-of-mena-awards-in-dubai-details-revealed-categories-criteria-deadlines/ Fri, 05 Jun 2026 07:02:06 +0000 https://campaignme.com/?p=122970 Dragons, a results-focused marketing communications awards programme built on 26 years of global recognition and credibility, has revealed further details about its debut in Dubai as Dragons of MENA. The programme is an extension of the PMAA Dragons of Asia Awards, established in 2000 and recognised as one of the industry’s most respected results-focused awards […]

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]]> Athar – Saudi Festival of Creativity opens Call for Content for 2026 edition https://campaignme.com/athar-saudi-festival-of-creativity-opens-call-for-content-for-2026-edition/ Thu, 04 Jun 2026 05:00:41 +0000 https://campaignme.com/?p=122888 Athar – Saudi Festival of Creativity has officially opened its Call for Content, inviting local, regional and international experts from across the creative marketing ecosystem to shape the agenda for its upcoming edition. Industry professionals have been offered until 8 July 2026 to submit their proposals via the festival’s official website. Now entering its fourth […]

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]]> Are musicians in the Middle East missing out financially by not registering their work? https://campaignme.com/are-musicians-in-the-middle-east-missing-out-financially-by-not-registering-their-work/ Wed, 03 Jun 2026 06:28:32 +0000 https://campaignme.com/?p=122816 Musicians in the Middle East are missing out financially by not registering their work. Simultaneously, businesses in the region risk lawsuits for failing to license music used in audio advertising campaigns. Brands across the region are increasingly incorporating music and sound in their branding campaigns to connect with a wider audience through multiple channels, giving […]

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]]> Deliveroo joins hands with Emirati poet Dr Afra Atiq to celebrate the spirit of the UAE https://campaignme.com/deliveroo-joins-hands-with-emirati-poet-dr-afra-atiq-to-celebrate-the-spirit-of-the-uae/ Fri, 22 May 2026 10:37:55 +0000 https://campaignme.com/?p=122402 Poetry has long held a central place in Emirati culture; a timeless form of expression used to convey pride, gratitude, identity, and unity. In this spirit, Deliveroo partnered with Emirati poet Dr Afra Atiq to celebrate the shared experience of those who call the UAE home. Through this initiative under the ‘Thank You, UAE’ campaign, […]

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]]> Private View by Warner Bros. Discovery’s Aya Hammad https://campaignme.com/private-view-by-warner-bros-discoverys-aya-hammad/ Mon, 18 May 2026 13:42:49 +0000 https://campaignme.com/?p=122186 Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Aya Hammad, Marketing, PR and Digital Manager (MENA), Warner Bros. Discovery  – Kids Brands. Sarwa: Wealth’s New Look Financial stability and security are […]

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]]> Saudi Report 2026: From campaigns to ecosystems https://campaignme.com/saudi-report-2026-from-campaigns-to-ecosystems/ Mon, 18 May 2026 12:27:51 +0000 https://campaignme.com/?p=122183 For years, global brands approached Saudi as a localisation exercise: adapt the message, translate the campaign and adjust the visuals. Today, that approach is no longer enough. What we’re seeing across industries, from real estate to food and beverage (F&B), is a fundamental shift away from traditional marketing toward full go-to-market (GTM) thinking. The brands […]

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]]> Consumers have already moved on; most marketing hasn’t https://campaignme.com/consumers-have-already-moved-on-most-marketing-hasnt/ Fri, 15 May 2026 06:04:20 +0000 https://campaignme.com/?p=122090 I have lost count of how many times I have heard that marketing is broken. Usually, it comes up in conversations about declining effectiveness, rising costs, or the latest platform that is supposed to change everything. But from where I sit, leading consumer experience across multiple markets, the problem isn’t marketing itself. The fundamentals still […]

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]]> MENA campaigns shine bright at glittering 67th Clio Awards in New York https://campaignme.com/mena-campaigns-shine-bright-at-glittering-67th-clio-awards-in-new-york/ Thu, 14 May 2026 15:00:14 +0000 https://campaignme.com/?p=121776 The Clio Awards, a premier international awards programme for the creative business, has revealed the winners of its most prestigious awards at a live ceremony hosted by actor, writer and producer Keegan-Michael Key. Agencies from the Middle East and North Africa (MENA) region claimed 22 awards, including 1 Gold Clio, 5 Silver Clios, and 16 […]

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]]> DIB resonates strongly with series of solidarity campaigns instead of silence https://campaignme.com/dubai-islamic-bank-resonates-strongly-with-series-of-solidarity-campaigns-instead-of-silence/ Tue, 12 May 2026 11:05:47 +0000 https://campaignme.com/?p=121861 DIB has revealed a series of campaigns linked to the unforeseen, geopolitical situation that the country and the region witnessed, while showing solidarity with the nation and its leaders, and highlighting how it stood tall with UAE leadership, the nation’s brave frontline warriors and the people across the country at large. At a time when many […]

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]]> Saudi Report 2026: When words aren’t enough https://campaignme.com/saudi-report-2026-when-words-arent-enough/ Tue, 12 May 2026 06:00:19 +0000 https://campaignme.com/?p=121853 In times of uncertainty, brands in Saudi Arabia and across the Middle East region tend to respond in one of two ways: they either go quiet, waiting for clarity, or they return quickly, filling the space with activity, offers and messaging to regain momentum. Neither approach works for long. When the environment is shifting – […]

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