campaign global message Archives - Campaign Middle East https://campaignme.com/tag/campaign-global-message/ Thu, 23 Jun 2022 13:38:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png campaign global message Archives - Campaign Middle East https://campaignme.com/tag/campaign-global-message/ 32 32 Profit vs purpose: advertising’s global balancing act https://campaignme.com/profit-vs-purpose-advertisings-global-balancing-act/ Thu, 23 Jun 2022 13:38:05 +0000 https://campaignme.com/?p=50594 Profit and performance targets are the “biggest enemy of creativity” in advertising, according to an exclusive Campaign survey of more than 1,200 industry executives around the world. Campaign’s editorial teams in the UK, US and Asia have teamed up as part of a new initiative, “Campaign for creativity”, which champions the magazine’s belief in the importance of creativity “to […]

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