Cairo Archives - Campaign Middle East

Ariel taps into the emotional load behind everyday household moments

Ishwari Khatu — Mon, 01 Jun 2026 10:53:19 +0000

Ariel launched a new campaign “Mara wahda khalest ala il boaa”, roughly meaning “First time is enough to eliminate stains” for its Egypt market. Created and conceptualised by Cairo-based agency People of the Internet, the campaign focuses on the challenges that women and mothers face in their everyday life and encouraging them to be authentic […]

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Digital Champions reveals regional expansion, senior leadership appointments across GCC

Anup Oommen — Wed, 06 May 2026 11:05:10 +0000

Digital Champions, a fast-growing social-first agency that turns cultural intelligence into creative impact , has revealed major milestones in its evolution with the launch of its refreshed brand, new website and the formalisation of its regional presence across the GCC, including an expanded Dubai office, and formalised operations in Qatar. This expansion comes alongside a […]

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Benchmark Experiential marks 20 years with expansion into the UAE

Anup Oommen — Thu, 05 Mar 2026 05:34:21 +0000

Benchmark Experiential is marking 20 years of pedigree in experiential marketing with the launch of an office in Dubai, a major expansion to the UAE after defining the experiential scene in Cairo for two decades. Operating under the ‘Legacy Forward’ platform, the move establishes a new GCC hub designed to bridge Benchmark’s 20-year forte in experiential […]

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S4 Capital’s Monks opens Cairo Office led by GM Hoda El Nazer

Anup Oommen — Wed, 17 Dec 2025 06:15:10 +0000

Monks, S4 Capital’s global, purely digital, data-driven, unitary operating brand, has expanded its footprint in the Middle East and Africa region (MEA) with the opening of an Egyptian office in Cairo. Led by industry powerhouse Hoda El Nazer as General Manager, Monks’ new hub intends to create high-quality, high-impact and highly scalable content out of […]

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Podcast: Kijamii’s Regional COO and ECD on intention, context, originality and courage

Anup Oommen — Wed, 29 Oct 2025 05:00:48 +0000

On the latest episode of Campaign Middle East’s On The Record podcast, Bassel El-Sawy, Regional Chief Operating Officer of independent advertising agency Kijamii, and Zeyad Salem, Executive Creative Director, Kijamii discuss intention, context, outcomes, courage, originality, relevance and delve into the ‘why’ behind advertising and marketing. El-Sawy and Salem also share an open and transparent take on agency-client relationships […]

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Grand Egyptian Museum partners with Mansour in cinematic tribute to heritage

Anup Oommen — Tue, 14 Oct 2025 03:00:07 +0000

To mark its partnership with the long awaited opening of the Grand Egyptian Museum, the largest museum in the world, Mansour Automotive has launched a striking trilogy of films from FP7 McCann Cairo, written and directed by Mostafa Sherif and produced by Key Films. The objective was to create a campaign that doesn’t just announce […]

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Kijamii promises ‘Work That Works’ with major rebrand, restructuring

Anup Oommen — Wed, 03 Sep 2025 05:20:02 +0000

Kijamii, one of the MENA region’s leading independent advertising agencies, has completed a major rebranding and restructuring initiative to reinforce its commitment to delivering “Work that Works” across the region. With a strong presence in Riyadh, Dubai and Cairo, the agency is doubling down on the markets and audiences that have driven its success for […]

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Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Anup Oommen — Mon, 09 Jun 2025 04:40:47 +0000

Adidas has marked another defining moment in its long-standing partnership with Egypt’s Al Ahly FC football club by launching a new chapter of its ‘You Got This’ campaign. The new campaign — anchored in a cinematic short film — captures the emotional pulse of the club’s journey to the FIFA Club World Cup 2025. From […]

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Augustus Media announces key appointments across region

Shantelle Nagarajan — Wed, 14 May 2025 06:30:26 +0000

Augustus Media has added to its leadership bench with three new senior appointments for its offices in Saudi Arabia, the UAE and Egypt. Hani Rawas joins as Managing Director and Head of Augustus Media Kingdom of Saudi Arabia. He brings more than 15 years of experience across business management, client relations, investment, stakeholder engagement, and […]

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adidas Originals honours culture and craftsmanship with The Loomhood Collection

Anup Oommen — Wed, 16 Apr 2025 06:00:53 +0000

adidas Originals, which won several awards for its Ravi X campaign, has partnered with local artisans from three cities – Dubai, Riyadh and Cairo – to introduce its limited-edition The Loomhood Collection through an experiential and digital campaign. Launching on April 21st across Dubai and Riyadh, and on April 24th in Cairo, The Loomhood Collection reimagines two […]

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