Cadillac Middle East Archives - Campaign Middle East https://campaignme.com/tag/cadillac-middle-east/ Tue, 09 Jun 2026 01:52:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Cadillac Middle East Archives - Campaign Middle East https://campaignme.com/tag/cadillac-middle-east/ 32 32 The luxury of silence https://campaignme.com/the-luxury-of-silence/ Tue, 09 Jun 2026 05:20:09 +0000 https://campaignme.com/?p=123068 There was a time when luxury in the Middle East was measured by decibels, size and scale. Bigger malls. Bigger launches. Bigger logos. Bigger media spends. For years, the regional playbook was simple: visibility was value. But as we navigate 2026, that equation is beginning to break down. Between geopolitical headwinds and a more discerning, […]

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]]> Podcast: Cadillac’s Akshaya Sikand reveals the success of revving from the roots of a robust brand https://campaignme.com/podcast-cadillacs-akshaya-sikand-reveals-success-of-revving-from-the-roots-of-a-robust-brand/ Fri, 30 Jan 2026 04:57:46 +0000 https://campaignme.com/?p=115204 On the latest episode of Campaign Middle East’s On The Record podcast, Akshaya Singh Sikand, Head of Marketing, Cadillac Middle East, shares optimism about the growing role of marketers within commercial strategy; reveals secrets behind the success of the ‘Let’s Take the Cadillac‘ campaign; and discusses brand differentiation, distinctive design, legacy-led emotional storytelling, and much more. In automotive […]

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]]> Shaping the future of brand storytelling https://campaignme.com/shaping-the-future-of-brand-storytelling/ Wed, 20 Aug 2025 11:13:50 +0000 https://campaignme.com/?p=106853 We’re eight months into 2025, and the marketing landscape is changing significantly. Brands are increasingly using short-form video and UGC to engage audiences, build trust, and drive interactions. These strategies are not just global trends; they resonate deeply with local communities and residents across the GCC. Everybody’s glued to their phones, and brands are cranking […]

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]]> Cadillac converts luxury villa in Emirates Hills for experiential Escalade launch https://campaignme.com/cadillac-converts-luxury-villa-in-emirates-hills-for-experiential-escalade-launch/ Thu, 05 Dec 2024 05:15:11 +0000 https://campaignme.com/?p=93116 Prioritising personalisation and customer experience, Cadillac Middle East elevated the launch of its 2025 Escalade through an experiential campaign that converted a luxury villa into an immersive space called the ‘Villa Escalade’. ‘Villa Escalade’ welcomed more than 700 guests over 10 days, allowing for genuine one-on-one interactions with each guest, fostering a deeper connection with […]

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]]> Cadillac Arabia partners with classic cars owners to mark it’s 120th anniversary https://campaignme.com/cadillac-arabia-partners-with-classic-cars-owners-to-mark-its-120th-anniversary/ Fri, 18 Nov 2022 12:00:04 +0000 https://campaignme.com/?p=55255 This year marks the 120th anniversary of Cadillac, the luxurious American icon. To honor the occasion, Cadillac Arabia rolled out “Iconic then, Iconic now” docuseries celebrating this unique milestone in the brand’s journey in partnership with reputable Cadillac classic cars owners Tariq Al Hajeri and Yousif Abdulrazzaq. It’s here! Marcomms360 – Predictions 2023 is Campaign […]

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]]> Cadillac creates fashion shoot inside drifting ATS-V https://campaignme.com/cadillac-creates-fashion-shoot-inside-drifting-ats-v/ Wed, 07 Oct 2015 06:08:26 +0000 https://campaignme.com/?p=8424 A fashion photo shoot held in and around a drifting 2016 ATS-V Sedan is to lead Cadillac’s rollout for the car across the region.

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