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	<title>Cadbury Arabia Archives - Campaign Middle East</title>
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		<title>Cadbury Arabia tells Diwali stories through packaging</title>
		<link>https://campaignme.com/cadbury-arabia-tells-diwali-stories-through-packaging/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Wed, 30 Oct 2024 11:51:12 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[Brinda Singala]]></category>
		<category><![CDATA[Cadbury Arabia]]></category>
		<category><![CDATA[Diwali]]></category>
		<category><![CDATA[Immersive Storytelling]]></category>
		<category><![CDATA[Jean-Pierre De Villiers]]></category>
		<category><![CDATA[Lisa Roberts]]></category>
		<category><![CDATA[Memac Ogilvy]]></category>
		<category><![CDATA[Mondelez Middle East & Africa FZE]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=91627</guid>

					<description><![CDATA[<p>To bring the spirit of Diwali to the UAE, Cadbury Arabia, with Memac Ogilvy, has launched a campaign to highlight the core values of Diwali through immersive storytelling, with what it calls a &#8216;one-of-a-kind pack-tivation&#8217;. Using augmented reality (AR), the brand has created an immersive storytelling experience that customers can interact with on its seasonal [&#8230;]</p>
<p>The post <a href="https://campaignme.com/cadbury-arabia-tells-diwali-stories-through-packaging/">Cadbury Arabia tells Diwali stories through packaging</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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