C2 Comms Archives - Campaign Middle East https://campaignme.com/tag/c2-comms/ Thu, 21 May 2026 08:31:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png C2 Comms Archives - Campaign Middle East https://campaignme.com/tag/c2-comms/ 32 32 Instagram Instants signals the end of the over-curated feed https://campaignme.com/instagram-instants-signals-the-end-of-the-over-curated-feed/ Wed, 20 May 2026 08:02:34 +0000 https://campaignme.com/?p=122253 Instagram’s new Instants feature may look like another disappearing-photo tool, but it’s more useful to read it as a cultural correction. For years, social media rewarded the polished version of life. The grid became a shopfront. Stories became daily broadcast slots. Reels became the reach engine. Even casual posts began to feel like campaign assets. […]

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]]> The Alliance of Independent Agencies launches professional body in the Middle East https://campaignme.com/the-alliance-of-independent-agencies-launches-professional-body-in-the-middle-east/ Fri, 03 Apr 2026 08:30:56 +0000 https://campaignme.com/?p=118604 The Alliance of Independent Agencies Middle East has officially launched in the region as a membership‑based professional body representing and advocating for the region’s independent marketing, communications and advertising agencies. The Alliance Middle East launches with 25 founding member agencies reflecting the growing scale, maturity and influence of the independent agency sector across the region. The Alliance Middle East […]

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]]> Augmented intelligence: Substance and strategy > speed and scale https://campaignme.com/augmented-intelligence-substance-and-strategy-speed-and-scale/ Thu, 12 Mar 2026 15:49:27 +0000 https://campaignme.com/?p=117665 Let’s get the artificial intelligence (AI) fundamentals out of the way before the deep dive: What comes to mind when “AI-augmented marketing” is spoken out loud? If the words speed, scale and shortcuts are the unspoken mental response, it’s time to pause. The problem with speed is that it’s not quite the same as direction. […]

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]]> Will artificial intelligence (AI) and authenticity continue to remain buzzwords in 2026? https://campaignme.com/will-artificial-intelligence-ai-and-authenticity-continue-to-remain-buzzwords-in-2026/ Tue, 17 Feb 2026 05:07:46 +0000 https://campaignme.com/?p=116345 Throughout 2025, two words have dominated most conversations: ‘AI’ and ‘authenticity’. But now in 2026, will these terms remain as buzzwords or start being a part of how brands operate, create and grow. In this month’s Industry Forum, we asked a cross section of industry experts to weigh in on the question: Will artificial intelligence […]

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]]> C2 Comms captures ‘The Symphony Within’ for UAE National Orchestra https://campaignme.com/c2-comms-captures-the-symphony-within-for-uae-national-orchestra/ Wed, 04 Feb 2026 07:45:38 +0000 https://campaignme.com/?p=115527 C2 Comms has launched “The Symphony Within,” a brand film for the UAE National Orchestra that captures the profound connection between musicians and their audience. The campaign explores the moment when performance transcends the stage, dissolving borders between 100 musicians from 35 nations and their audience into a single, shared feeling of pride and belonging. […]

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]]> Drowning in Data. Starving for proof. https://campaignme.com/drowning-in-data-starving-for-proof/ Thu, 08 Jan 2026 07:41:29 +0000 https://campaignme.com/?p=114183 If you want to make people uncomfortable, tell the truth. Here’s one: a lie sits at the heart of our industry. We have more data, more channels and more complexity than ever before. But we have less clarity. The MENA region is a global leader in digital transformation, with enterprises allocating nearly 10 per cent […]

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]]> Re-coding intuition: Why great CX can’t be automated https://campaignme.com/re-coding-intuition-why-great-cx-cant-be-automated/ Mon, 22 Dec 2025 08:39:44 +0000 https://campaignme.com/?p=113571 Customer experience (CX) in marketing is often portrayed as a science of dashboards, omnichannel journeys, AI-powered personalisation, and big data precision. Consultants will tell you there’s a “step-by-step framework” and a “16-stage journey map” you must follow to get it right. But here’s the uncomfortable truth: most customers don’t live their lives in your neat […]

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]]> The invisible cracks: Why businesses fail before they realise it https://campaignme.com/the-invisible-cracks-why-businesses-fail-before-they-realise-it/ Thu, 11 Dec 2025 03:46:34 +0000 https://campaignme.com/?p=112971 Most businesses don’t collapse because of the challenges they see coming. They stumble because of the ones they don’t. The fault lines are almost always invisible at first, small cracks hidden beneath the surface of success. A loyal customer base, a strong quarter, or a celebrated brand story can create the illusion of stability. But […]

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]]> C2 Comms picks Pablo Maldonado as Executive Creative Director https://campaignme.com/c2-comms-appoints-pablo-maldonado-as-executive-creative-director/ Mon, 24 Nov 2025 13:50:12 +0000 https://campaignme.com/?p=112237 Independent agency C2 Comms has appointed Pablo Maldonado as its new Executive Creative Director to spearhead the agency’s creative output and drive its ambitious growth plans across the Middle East. With more than two decades of experience shaping well-known, award-winning campaigns across Argentina, Mexico, the US, and, since 2019, the UAE, Maldonado brings a blend […]

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]]> Drowning in data, starving for meaning https://campaignme.com/drowning-in-data-rich-insights-starving-for-meaninga/ Mon, 03 Nov 2025 07:03:40 +0000 https://campaignme.com/?p=111212 In boardrooms across the Middle East, dashboards glow with an overwhelming amount of data. Click-through rates, dwell times and net promoter scores are all meticulously tracked. Yet, when asked why a campaign failed, the same data-rich teams often fall silent. This paradox highlights a significant issue: Brands in the region are data-rich but insight-poor. Despite […]

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