businesses Archives - Campaign Middle East https://campaignme.com/tag/businesses/ Tue, 24 Mar 2026 10:01:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png businesses Archives - Campaign Middle East https://campaignme.com/tag/businesses/ 32 32 RiskCheck brings MENA businesses free digital risk diagnostics https://campaignme.com/riskcheck-brings-mena-businesses-free-digital-risk-diagnostics/ Tue, 24 Mar 2026 10:01:32 +0000 https://campaignme.com/?p=118096 Reputation House, an international technology company that specialises in digital risk protection has launched a free diagnostic platform designed to help companies assess their exposure to digital and reputational risks. The platform, called RiskCheck, allows businesses to evaluate the stability of their digital information environment within minutes. It can be used to analyse how a […]

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]]> IWD 2026: Diversity was never the point. Growth always was. https://campaignme.com/iwd-2026-diversity-was-never-the-point-growth-always-was/ Thu, 12 Mar 2026 12:15:04 +0000 https://campaignme.com/?p=117653 This month marks International Women’s Day, when organisations across the region reaffirm their commitments to diversity, equality, representation and progress. These moments matter. They bring visibility to an issue that has historically struggled to hold sustained attention.  But once the posts are published, a more practical question remains. What does inclusion actually change for businesses […]

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]]> The UAE’s most powerful PR asset: its people https://campaignme.com/the-uaes-most-powerful-pr-asset-its-people/ Wed, 11 Mar 2026 04:45:04 +0000 https://campaignme.com/?p=117605 In marketing, brands spend enormous sums trying to create one thing: evangelists. These are the people who advocate for a brand not because they are paid to, but because they genuinely believe in it. They defend it, recommend it, and share their experiences with others simply because trust has been earned. Few places in the […]

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]]> Folgate Advisors launches Middle East practice based in Riyadh https://campaignme.com/folgate-advisors-launches-middle-east-practice-based-in-riyadh/ Wed, 21 Jan 2026 04:00:53 +0000 https://campaignme.com/?p=114796 Folgate Advisors has launched its first regionally focused practices with a team of experts in the Middle East. Based in Riyadh, Saudi Arabia, Folgate Middle East will help clients in the booming economies of the region bridge the gap between business strategy and international communications. Four of the firm’s advisors have been named as principals […]

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]]> Smarter websites, stronger search: The next era of website management and SEO https://campaignme.com/smarter-websites-stronger-search-the-next-era-of-website-management-and-seo/ Tue, 18 Nov 2025 05:40:31 +0000 https://campaignme.com/?p=111984 In the digital age where online presence defines business identity, a website has transformed into more than just a marketing tool; it is now the foundation of brand experience. As technology evolves, the methods by which businesses create, manage, and optimise their websites are undergoing significant changes. The future of website management will be characterised […]

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]]> Pemo turns Saudi’s ‘Technologia’ meme into viral digital campaign https://campaignme.com/pemo-turns-saudis-viral-technologia-meme-into-successful-digital-campaign/ Mon, 17 Nov 2025 06:20:56 +0000 https://campaignme.com/?p=111920 Pemo, a leading spend management platform for MENA businesses, has struck viral gold with its latest digital campaign “Technologia”, inspired by a wildly popular Saudi meme that first took off on YouTube about seven months ago. The original clip, featuring an Arab man gleefully shouting “Technologia!”, became a cultural touchstone for the region’s playful take […]

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]]> Creative agency The Do Collective rebrands to Those That Do https://campaignme.com/creative-agency-the-do-collective-unveils-new-identity-as-those-that-do/ Wed, 17 Sep 2025 05:00:38 +0000 https://campaignme.com/?p=108717 Independent full-service creative agency, The Do Collective, has entered a new era reflected in the agency’s new brand positioning and name, Those That Do. The new brand reflects the agency’s evolution from a nimble collective of thinkers into a multi-market creative company driving tangible brand action. Those That Do will focus on brand platform, experience, […]

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]]> From Boomers to ‘Zoomers’: how generations like talking to brands https://campaignme.com/from-boomers-to-zoomers-how-generations-like-talking-to-brands/ Fri, 04 Oct 2024 10:18:43 +0000 https://campaignme.com/?p=90500 New research from global communication platform Infobip highlights how different generations want to communicate with businesses and brands ahead of Black Friday. More than eight in 10 people born between 1995 and 2012, referred to as Generation Z, expect a brand to understand them as individuals, and 65 per cent of them have demanded a […]

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]]> Call for listings in Campaign’s AdTech Landscape Map 2024 https://campaignme.com/call-for-listings-in-campaigns-adtech-landscape-map-2024/ Wed, 07 Feb 2024 12:30:42 +0000 https://campaignme.com/?p=76124 Campaign ME is inviting AdTech businesses in the region to be a part of its visual AdTech Landscape Map that displays all the AdTech players in the Middle East. The visual AdTech map will be published in February as a part of Campaign’s Middle East’s print issue. The issue, which will be read by leading marketers […]

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]]> Helping consumers understand privacy in the metaverse – by Heriot-Watt University’s Ullas Rao https://campaignme.com/helping-consumers-understand-privacy-in-the-metaverse-by-heriot-watt-universitys-ullas-rao/ Mon, 05 Dec 2022 12:30:28 +0000 https://campaignme.com/?p=55729 By Dr. Ullas Rao, assistant professor of finance and programme director for finance (undergraduate portfolio) at EBS Dubai, Heriot-Watt University With the rapid evolution of the metaverse, data privacy in this unchartered territory is raising concerns from consumers. As technology becomes more immersive to emulate 3D presence, private information about the users and their activities […]

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