Business Archives - Campaign Middle East

Saudi Report 2026: Leading with authenticity across borders

Anup Oommen — Tue, 12 May 2026 05:20:17 +0000

In a world saturated with noise, authenticity is what truly makes the difference. We live in an era where connection is constant, but understanding is rare. Social media has erased distance, yet empathy is still missing. What really resonates is not perfection, but honesty. Genuineness builds trust because it requires risk. When someone speaks their […]

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ABG hosts CMO Forum: Candid conversation on marketing leadership under pressure

Anup Oommen — Tue, 05 May 2026 10:05:09 +0000

The Advertising Business Group (ABG) hosted its first CMO Forum this week, bringing together senior marketing leaders from across industries for a closed-door discussion on one of the most pressing challenges facing the sector today: how to deliver measurable business growth while protecting long-term brand equity. Held at the Choueiri Group Dubai headquarters, the forum […]

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UAE business leaders signal next phase of growth: Publicis Groupe Middle East report

Anup Oommen — Mon, 20 Apr 2026 09:24:42 +0000

Publicis Groupe Middle East has launched the Resilience Business Pulse, a market intelligence report offering a cross-sector view of how UAE business leaders responded to a period of regional disruption, and what those responses reveal about how the next phase of business in the country is likely to unfold. The report draws on insights from […]

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From the Editor’s Desk: April 2026 – ‘Not fear, but faith’

Anup Oommen — Fri, 10 Apr 2026 09:20:05 +0000

Over the first week of April, several industry leaders have pointed us back to the highlighted quotes within our previous editor’s letters, which read “Lead with empathy as a strategy, not a slogan,” and “You matter”. When those letters were written, we did not expect to move into such a surreal time. Yet, those statements […]

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Evogue Digital delivers UAE launch for BCD Global with 100+ Q1 media placements

Anup Oommen — Thu, 09 Apr 2026 07:00:07 +0000

Evogue Digital has revealed details about the successful delivery of its integrated and PR communications mandate for BCD Global. The mandate of the campaign was to build brand momentum from the ground up – transforming a new market entrant into a consistently visible and credible name within the region’s competitive real estate sector. Over the […]

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Why leadership matters more than visibility in uncertain times

Shantelle Nagarajan — Tue, 07 Apr 2026 12:00:33 +0000

Search behaviour across the Gulf rebounded sharply last week, signalling that consumers are moving away from crisis-driven queries and re-engaging with markets and daily life. This is not an uncommon pattern. In periods of uncertainty, activity tends to return quickly. But the real question is: does consumer belief return at the same pace? For instance, […]

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Sociabl’s ‘True Stories’ gifts business, community initiative with free video

Shantelle Nagarajan — Tue, 07 Apr 2026 08:00:42 +0000

Sociabl, a Dubai-based content marketing and social media agency, has launched a purpose-led initiative created to gift a professionally produced video to a business or community initiative with a story worth telling. In response to a time where many businesses across Dubai and the UAE have been navigating a more challenging period, Sociabl has decided […]

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The leadership ask: Are we attending to the crumbling and the confident?

Anup Oommen — Tue, 31 Mar 2026 08:45:58 +0000

Crisis has a way of revealing things. Most of all, it reveals a lot about leadership, teams and people: who they are, what they carry, and how much of it has gone unseen. The people you would expect to be struggling; those who have lived through conflict, displacement and loss, who know what it means […]

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PIF’s HUMAIN appoints Abeer Al Qadi as Chief Marketing Officer

Anup Oommen — Thu, 12 Mar 2026 09:30:51 +0000

HUMAIN, a Public Investment Fund (PIF) company building end-to-end AI capabilities – from leading AI infrastructure and Arabic-first LLMs to multimodal foundation models and advanced intelligence – has appointed Abeer Al Qadi as its new Chief Marketing Officer (CMO). Al Qadi takes the mantle from former Acting CMO Steve Plimsoll, who continues in his role as […]

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IWD 2026: Why women’s empathy is a superpower for business

Shantelle Nagarajan — Mon, 09 Mar 2026 10:45:25 +0000

There is a common misconception that an empathetic management style is a sign of softness or indecision. In reality, it’s a real advantage, when a leader is willing to build an atmosphere where individuals feel cherished and, thus, succeed. A big challenge in my career was learning to navigate the boundary between personal emotion and […]

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