business-to-business Archives - Campaign Middle East https://campaignme.com/tag/business-to-business/ Fri, 23 Feb 2024 06:01:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png business-to-business Archives - Campaign Middle East https://campaignme.com/tag/business-to-business/ 32 32 How many companies are utilising B2B influencer marketing? https://campaignme.com/how-many-companies-are-utilising-b2b-influencer-marketing/ Fri, 23 Feb 2024 08:30:37 +0000 https://campaignme.com/?p=77197 According to a study by Ogilvy, the Middle East and North Africa region have embraced Business-to-Business (B2B) influencer marketing faster than global markets, and there is vast potential to tap this channel for impactful stakeholder engagement. This study on B2B Influencer Marketing, which covered 550 senior decision-makers across 11 global markets, including Saudi Arabia and […]

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]]> Saudi focus: Why should brands in Saudi post three times a day on LinkedIn? https://campaignme.com/saudi-focus-why-should-brands-in-saudi-post-three-times-a-day-on-linkedin/ Wed, 02 Mar 2022 10:00:25 +0000 https://campaignme.com/?p=45842 Is LinkedIn currently being used as a marketing channel by brands in Saudi? The short answer is mostly no, but let’s take a deeper dive into the platform, how it is being used and how it should be used in Saudi. LinkedIn is the go-to platform when it comes to professional content, job hunting, business-to-business […]

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