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	<title>BurJuman Mall Archives - Campaign Middle East</title>
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		<title>BurJuman Mall launches brand campaign ‘Right In the Heart&#8217;</title>
		<link>https://campaignme.com/burjuman-mall-launches-new-brand-campaign-right-in-the-heart/</link>
		
		<dc:creator><![CDATA[Hiba Faisal]]></dc:creator>
		<pubDate>Mon, 15 Dec 2025 12:30:57 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[BurJuman Mall]]></category>
		<category><![CDATA[Ghaith Shocair]]></category>
		<category><![CDATA[Right in the Heart]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=113193</guid>

					<description><![CDATA[<p>BurJuman Mall, a Dubai original since 1991, has unveiled its new consumer-facing brand campaign, ‘Right in the Heart’, following a comprehensive, multi-year transformation programme that has redefined the mall’s experience, design, and positioning. The campaign, Right in the Heart, launched in November 2025, aimed to reframe BurJuman as something more familiar and more human: a [&#8230;]</p>
<p>The post <a href="https://campaignme.com/burjuman-mall-launches-new-brand-campaign-right-in-the-heart/">BurJuman Mall launches brand campaign ‘Right In the Heart&#8217;</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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