budget Archives - Campaign Middle East https://campaignme.com/tag/budget/ Mon, 09 Mar 2026 14:31:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png budget Archives - Campaign Middle East https://campaignme.com/tag/budget/ 32 32 When everyone uses AI, differentiation comes from judgement https://campaignme.com/when-everyone-uses-ai-differentiation-comes-from-judgement/ Mon, 09 Mar 2026 08:34:50 +0000 https://campaignme.com/?p=117485 There is a quiet panic running through agencies right now, and it is understandable. When a machine can generate a campaign recap, draft a media plan, and produce 10 headline options in minutes, people naturally jump to the worst-case scenario: How long until my role is redundant? But that question is built on a false […]

The post When everyone uses AI, differentiation comes from judgement appeared first on Campaign Middle East.

]]> Great businesses don’t fail; invisible ones do https://campaignme.com/great-businesses-dont-fail-invisible-ones-do/ Tue, 10 Feb 2026 05:41:15 +0000 https://campaignme.com/?p=115983 Let’s be honest: Marketing isn’t rocket science. But it is genuinely shocking to see how many business owners get the basics completely wrong. A friend recently joined a wellness facility that had invested millions in state-of-the-art equipment and a beautifully designed space. Yet despite the impressive setup, business was slow and sales were stagnant. I […]

The post Great businesses don’t fail; invisible ones do appeared first on Campaign Middle East.

]]> The year ahead for (better) procurement and pitching practices https://campaignme.com/the-year-ahead-for-better-procurement-and-pitching-practices/ Tue, 03 Feb 2026 11:28:03 +0000 https://campaignme.com/?p=115482 I’ve spent 32 years in this industry and have been directly involved in the pitching process since 2005, both at a regional level and within global reviews that included our region. While our industry has evolved dramatically, one area has remained largely unchanged: the pitching process. To be fair, many pitches we receive are human, […]

The post The year ahead for (better) procurement and pitching practices appeared first on Campaign Middle East.

]]> How to make brand and performance work together in MENA https://campaignme.com/how-to-make-brand-and-performance-work-together-in-mena/ Mon, 12 Jan 2026 12:00:42 +0000 https://campaignme.com/?p=114358 The marketing industry has spent decades forcing a false choice: brand or performance. Build awareness or drive conversions. Invest in the long term or deliver results now. This framing has always been wrong. But nowhere is its failure more visible – or more costly – than in the MENA region, where brands are burning budgets […]

The post How to make brand and performance work together in MENA appeared first on Campaign Middle East.

]]> Procurement. Pitching. Pricing: The 3 Ps keeping the industry up at night https://campaignme.com/procurement-pitching-pricing-the-3-ps-keeping-the-industry-up-at-night/ Tue, 06 May 2025 06:20:18 +0000 https://campaignme.com/?p=101809 Product, price, place and promotion: the industry wakes up to the four Ps of marketing every morning. Yet, the three Ps keeping industry leaders up at night are: Procurement, pitching and pricing. Campaign Middle East opens Pandora’s Box on these themes and, unsurprisingly, the woes of the marketing world pour out. Senior leaders speak plainly: […]

The post Procurement. Pitching. Pricing: The 3 Ps keeping the industry up at night appeared first on Campaign Middle East.

]]> How does the Christmas season affect CPM in social ads? https://campaignme.com/how-does-the-christmas-season-affect-cpm-in-social-ads/ Thu, 26 Dec 2024 10:18:53 +0000 https://campaignme.com/?p=93971 The holiday is an especially competitive time for advertisers, as brands of all sizes and industries try to get consumers’ attention, aiming to capitalise on seasonal demand. In fact, Christmas increases seller’s metrics, driving up the cost per click (CPC) and cost per thousand impressions (CPM) in industries like retail and e-commerce.  Recent WGG statistics […]

The post How does the Christmas season affect CPM in social ads? appeared first on Campaign Middle East.

]]> Why high inflation can be a positive for future agency and client relationships https://campaignme.com/why-high-inflation-can-be-a-positive-for-future-agency-and-client-relationships/ Fri, 28 Oct 2022 09:00:03 +0000 https://campaignme.com/?p=54465 While we all wish to see a peaceful end to the Ukraine/Russia conflict and move on from the remaining difficulties associated with the pandemic, the reality is we have some way to go. Do you want to be a part of the most anticipated and controversial Breakfast Briefing of the year? Join Campaign Breakfast Briefing: […]

The post Why high inflation can be a positive for future agency and client relationships appeared first on Campaign Middle East.

]]> WPP flags profit margin squeeze because of staff costs and inflation https://campaignme.com/wpp-flags-profit-margin-squeeze-because-of-staff-costs-and-inflation/ Thu, 27 Oct 2022 11:00:13 +0000 https://campaignme.com/?p=54430 WPP has told shareholders that it will increase profit margin by less than previously announced this year because of investment in people, data and technology and other “inflationary pressures”. Do you want to be a part of the most anticipated and controversial Breakfast Briefing of the year? Join Campaign Breakfast Briefing: Out of Home as […]

The post WPP flags profit margin squeeze because of staff costs and inflation appeared first on Campaign Middle East.

]]> IPG upgrades full-year outlook despite slowing organic growth https://campaignme.com/ipg-upgrades-full-year-outlook-despite-slowing-organic-growth/ Wed, 26 Oct 2022 08:00:30 +0000 https://campaignme.com/?p=54388 Interpublic Group posted 5.6 per cent year-over-year organic net revenue growth in Q3 of 2022 to $2.3 bn — slowing from 7.9 per cent in Q2. Do you want to be a part of the most anticipated and controversial Breakfast Briefing of the year? Join Campaign Breakfast Briefing: Out of Home as we take a […]

The post IPG upgrades full-year outlook despite slowing organic growth appeared first on Campaign Middle East.

]]>