budget reallocation Archives - Campaign Middle East https://campaignme.com/tag/budget-reallocation/ Fri, 08 May 2026 03:21:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png budget reallocation Archives - Campaign Middle East https://campaignme.com/tag/budget-reallocation/ 32 32 GCC marketers rethink the role of brand as short-term pressures persist: research https://campaignme.com/gcc-marketers-rethink-the-role-of-brand-as-short-term-pressures-persist-research/ Wed, 06 May 2026 11:00:55 +0000 https://campaignme.com/?p=121536 Marketers across the GCC are reassessing the role of brand in driving growth, as new research from leading independent creative agency JWI reveals a growing tension between long-term strategy and short-term performance demands. According to JWI’s ‘Marketing Through Uncertainty’ report, 57 per cent of senior marketing leaders identify brand-building as the primary driver of long-term growth, […]

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]]> How brands can pivot ad campaigns amid shifting travel patterns https://campaignme.com/how-travel-brands-can-pivot-ad-campaigns-amid-shifting-travel-patterns/ Fri, 15 Aug 2025 09:21:33 +0000 https://campaignme.com/?p=106732 Once defined solely by the movement of people, today’s travel industry also reflects the fluidity of travellers’ plans. Flights get rescheduled, routes change, consumer habits and travel trends evolve, often at short notice. Even routine adjustments can influence traveller behaviour and, in turn, how brands should approach their marketing. Factors such as new routes, seasonal […]

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