BREAKING THE NET Archives - Campaign Middle East https://campaignme.com/tag/breaking-the-net/ Mon, 23 May 2022 07:02:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png BREAKING THE NET Archives - Campaign Middle East https://campaignme.com/tag/breaking-the-net/ 32 32 Matter of fact – Earn what you pay https://campaignme.com/matter-of-fact-earn-what-you-pay/ Mon, 23 May 2022 07:02:25 +0000 https://campaignme.com/?p=49305 EARN WHAT YOU PAY The past two years heralded an era of evolution and renewed growth for virtually every industry that had people scrambling to understand their status and rework their projections and strategies. While it is easy to proclaim absolute change, not many industries were compelled to evolve as fast as the communication industry […]

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]]> Matter of fact – Tikking and fasting https://campaignme.com/matter-of-fact-tikking-and-fasting/ Mon, 11 Apr 2022 11:00:48 +0000 https://campaignme.com/?p=47332 TIKKING AND FASTING Ramadan is one of the Arab world’s most anticipated seasons for its noble values and the sentiments of togetherness it evokes. This makes it a period of importance for communication agencies seeking to capitalise on its inevitably resulting trends. However, a winning Ramadan strategy is not just rooted in context. It is […]

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]]> Matter of fact – Automated progress https://campaignme.com/matter-of-fact-automated-progress/ Thu, 05 Aug 2021 12:08:46 +0000 https://campaignme.com/?p=39344 AUTOMATED PROGRESS In an era defined by personalisation, we have become accustomed to and reliant on content and products that are tailored to our preferences. The premise from an end-user perspective is relatively simple: the more we engaged with a subject or genre of content, the more of it we were served. As our consumption […]

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]]> Matter of fact – The customer is king https://campaignme.com/matter-of-fact-now-is-the-future-5/ Tue, 13 Jul 2021 13:05:28 +0000 https://campaignme.com/?p=38796 THE CUSTOMER IS KING As a resource that no business could ever do without, the human element was largely disregarded at the turn of the century under a pretext of operational progress; for a while, it was no longer important who a company reached out to but how. Customers were treated like statistics and consumers […]

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]]> Matter of fact – User-Generated Creativity https://campaignme.com/matter-of-fact-now-is-the-future/ Wed, 30 Dec 2020 10:00:48 +0000 https://campaignme.com/?p=31693 User-Generated Creativity As we near the closing of 2020, a year that encouraged industries to reinvent their targeting and how they engage with their audiences, it behooves us in the communication field to look back at the year and identify the trends that took precedence and that will probably proceed to influence the medium in […]

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]]> Matter of fact – The viral nature of authenticity https://campaignme.com/matter-of-fact-the-viral-nature-of-authenticity/ Sun, 13 Dec 2020 10:00:41 +0000 https://campaignme.com/?p=31016 History books are rife with events that changed the course of the world, and while we believed that the digital revolution was the game changer of our generation, Covid-19 had a whole other perspective to offer. This led to stricter measures to reduce the visibility of fake news and misinformation that were endemic of the […]

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