BrandFocus Archives - Campaign Middle East https://campaignme.com/tag/brandfocus/ Fri, 15 May 2026 06:04:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png BrandFocus Archives - Campaign Middle East https://campaignme.com/tag/brandfocus/ 32 32 Consumers have already moved on; most marketing hasn’t https://campaignme.com/consumers-have-already-moved-on-most-marketing-hasnt/ Fri, 15 May 2026 06:04:20 +0000 https://campaignme.com/?p=122090 I have lost count of how many times I have heard that marketing is broken. Usually, it comes up in conversations about declining effectiveness, rising costs, or the latest platform that is supposed to change everything. But from where I sit, leading consumer experience across multiple markets, the problem isn’t marketing itself. The fundamentals still […]

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]]> The scroll versus the story https://campaignme.com/the-scroll-versus-the-story/ Fri, 08 May 2026 07:24:29 +0000 https://campaignme.com/?p=121767 Earlier this month, researchers at Clemson University’s Media Forensics Hub published a study that should stop every communications professional in their tracks. A network of fake social media accounts, later identified as a coordinated foreign operation, had spent months seeding divisive content across UK social media channels, masquerading as Scottish independence supporters, Irish nationalists and […]

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]]> Helping to build the future of Iraq https://campaignme.com/helping-to-build-the-future-of-iraq/ Wed, 27 Aug 2025 06:23:33 +0000 https://campaignme.com/?p=107221 Iraq is a land of immense potential – a country with deep historical roots and where a youthful, ambitious population is eager to move forward. The reality on the ground tells a compelling story: one of energy, resilience and quiet transformation. The telecommunications industry is at the heart of this transformation. In a nation where […]

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]]> AI fatigue is real: Return of grit-based creativity https://campaignme.com/ai-fatigue-is-real-return-of-grit-based-creativity/ Tue, 22 Jul 2025 04:30:27 +0000 https://campaignme.com/?p=105759 Artificial intelligence (AI) fatigue is setting in. Individuals and organisations are feeling it. Because AI is no longer just about keeping up with the latest tools – it’s become a danger area where ‘sameness’ is everywhere you look. As AI floods the internet with content, much of what we read and watch is starting to […]

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]]> Social media: a landscape of opportunity and innovation https://campaignme.com/social-media-a-landscape-of-opportunity-and-innovation/ Mon, 14 Apr 2025 06:15:10 +0000 https://campaignme.com/?p=100683 The social media and influencer marketing landscape in the Middle East is evolving at an incredible pace. What worked six months ago may already be outdated; brands must constantly adapt to stay relevant.  The challenge isn’t just about keeping up; it’s about choosing the right platforms, cutting through the noise and making marketing efforts more […]

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]]> Sharing stories in the digital age https://campaignme.com/sharing-stories-in-the-digital-age/ Fri, 11 Apr 2025 13:19:07 +0000 https://campaignme.com/?p=100579 We live in a world where everything seems to happen online. And similar to almost all other industries, most real estate companies have responded to this evolving digital reality by giving increased focus to online ads, digital content and social media content. But sometimes, amid all this digital noise, it is easy to lose something […]

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]]> Key marketing trends in the Middle East that defined 2024 https://campaignme.com/key-marketing-trends-in-the-middle-east-that-defined-2024/ Tue, 17 Dec 2024 06:15:47 +0000 https://campaignme.com/?p=93601 As we look back at 2024, it’s clear that this year has been a whirlwind for marketing in the Middle East. The region has seen changes in consumer behaviour, technology, and the way brands connect with their audiences. We’ve witnessed exciting innovations, but also some challenges that have pushed us to rethink how we engage […]

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]]> ‘Local relevance, creativity and consistent innovation’ key to succeed in 2025 https://campaignme.com/local-relevance-creativity-and-consistent-innovation-key-to-succeed-in-2025/ Tue, 17 Dec 2024 05:45:52 +0000 https://campaignme.com/?p=93595 2024 has been a busy year, highlighting the dynamic landscape of the MENA region and how it continues to evolve in both opportunities and challenges. For the frozen food segment, I’ve seen how the diversity of the region, new technological advancements and the competitive scenario have shaped our strategies. The MENA region is as diverse […]

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]]> Unlocking potential: The rise of the Middle East’s creator economy https://campaignme.com/unlocking-potential-the-rise-of-the-middle-easts-creator-economy/ Mon, 18 Nov 2024 08:55:02 +0000 https://campaignme.com/?p=92444 The Middle East’s digital landscape is undergoing a remarkable transformation, driven by a burgeoning creator economy. This is reshaping the way content is produced and consumed. According to a recent report by PwC, the region’s creator economy is projected to reach an impressive $10.9bn by 2026. A youthful, tech-savvy population and the proliferation of digital […]

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]]> AI-powered influencers: Saudi Arabia’s new frontier for brand engagement https://campaignme.com/ai-powered-influencers-saudi-arabias-new-frontier-for-brand-engagement/ Mon, 18 Nov 2024 08:35:05 +0000 https://campaignme.com/?p=92440 The rapid evolution of digital technology has given birth to a new phenomenon in marketing: virtual AI influencers. These digital personas, crafted through artificial intelligence and 3D modeling, have taken the global social media landscape by storm, engaging audiences with lifelike appearances, personalities, and stories. But what is the potential for virtual AI-powered influencers in […]

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