branded content Archives - Campaign Middle East https://campaignme.com/tag/branded-content/ Wed, 03 Jun 2026 09:28:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png branded content Archives - Campaign Middle East https://campaignme.com/tag/branded-content/ 32 32 The new rules of reaching MENA’s family audience https://campaignme.com/the-new-rules-of-reaching-menas-family-audience/ Wed, 03 Jun 2026 07:00:59 +0000 https://campaignme.com/?p=122841 The kids and family entertainment market across MENA is entering a new stage of growth. With children aged 0 to 14 representing approximately a quarter of the region’s population, the question is no longer simply how to reach young audiences, but how to engage them in a way that is safe, meaningful and trusted by […]

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]]> Boomtown appoints Elio El Chayeb, Anissa Kadi to senior roles https://campaignme.com/boomtown-productions-appoints-elio-el-chayeb-anissa-kadi-to-senior-roles/ Tue, 10 Feb 2026 13:40:47 +0000 https://campaignme.com/?p=115958 Boomtown Productions has appointed Elio El Chayeb as Director and Executive Producer, and Anissa Kadi as Senior Producer as part of the company’s ongoing commitment to creative innovation and production excellence. Boomtown has brought El Chayeb on board to further bolster its creatively led mindset, joining long-time Creative Executive Producer Daniel Kilalea  and Director and […]

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]]> Film Pudding marks a new chapter in its marketing evolution https://campaignme.com/film-pudding-marks-a-new-chapter-in-its-marketing-evolution/ Thu, 04 Sep 2025 04:20:17 +0000 https://campaignme.com/?p=108063 Film Pudding, an award-winning global production company with offices across the Middle East, has just launched a refreshed website designed to reflect its growth and creative vision. Building on its legacy, the refreshed website intends to more than just a makeover — it’s a reflection of Film Pudding’s evolution. Aiming to be sleek, stylish and […]

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]]> Apex Legends at the Esports World Cup 2025: What makes a brand activation click https://campaignme.com/apex-legends-at-the-esports-world-cup-2025-what-makes-a-brand-activation-click/ Tue, 12 Aug 2025 04:30:53 +0000 https://campaignme.com/?p=106544 The 2025 Esports World Cup (EWC) in Riyadh brings together more than 1,500 players across multiple games to compete for one of esports’ largest prize pools. Apex Legends is spotlighting its ALGS Midseason Playoffs, with 40 teams competing for $2mn. Amid this global competition, brands have a prime opportunity to build meaningful connections with the […]

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]]> SRMG and Naif Alrajhi Investment partner for MENA’s media and advertising ecosystem https://campaignme.com/srmg-and-naif-alrajhi-investment-strategic-partnership-to-advance-menas-media-and-advertising-ecosystem/ Wed, 30 Apr 2025 07:37:54 +0000 https://campaignme.com/?p=101500 SRMG and Naif Alrajhi Investment announced a strategic partnership designed to advance innovation and growth across the media and advertising industries. This partnership focuses on two strategic pillars: Expanding Phi’s Out-of-Home (OOH) advertising footprint and partnering with Veyron Marketing to drive innovation in media and marketing. SRMG CEO Jomana R. Alrashid stated, “This partnership is […]

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]]> Predictions 2025: The year ahead for influencer marketing https://campaignme.com/predictions-2025-the-year-ahead-for-influencer-marketing/ Tue, 11 Feb 2025 09:10:36 +0000 https://campaignme.com/?p=96023 Welcome to 2025, a year that promises to shake up the influencer marketing playbook in the Middle East as the industry experiences unprecedented growth. This isn’t just an emerging field any more; it’s a dynamic and essential part of the marketing mix, and the region continues to prove to be a hub of creativity and […]

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]]> Anghami Studios celebrates growth in branded content and music production https://campaignme.com/anghami-studios-celebrates-growth-in-branded-content-and-music-production/ Wed, 20 Dec 2023 11:00:19 +0000 https://campaignme.com/?p=73815 Anghami Inc., the leading music and entertainment audio platform in the MENA region, continues to reshape the world of audio experiences through Anghami Studios, an in-house production arm that integrates the power of sound with brand strategies. This dynamic division has played a vital role in developing a remarkable approach that brought over 50 brand […]

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]]> Predictions 2023: The year ahead for branded content – by CNN’s John Malone https://campaignme.com/predictions-2023-the-year-ahead-for-branded-content-by-cnns-john-malone/ Thu, 09 Feb 2023 07:00:35 +0000 https://campaignme.com/?p=57883 By John Malone, chief creative officer, CNN International Commercial Branded content has taken many forms since we set up CNN’s first branded content studio 16 years ago. Back in 2007, it was undefined, and most publisher and brand co-created content drifted from traditionally produced advertorial to something akin to traditional advertising. This was in part […]

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]]> Amazon Ads: Welcome customers to your own Amazon Storefront https://campaignme.com/amazon-ads-welcome-customers-to-your-own-amazon-storefront/ Wed, 21 Dec 2022 07:00:15 +0000 https://campaignme.com/?p=56237       No matter the size of your brand, Stores give you an immersive place to introduce audiences to your story, mission and products. What are Stores? Amazon Stores allow you to showcase your brand and products in a multipage, immersive shopping experience. Get discovered by shoppers Help shoppers explore your full range of […]

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]]> Ramy Al-Kadhi appointed as the head of Anghami Studios https://campaignme.com/ramy-al-kadhi-appointed-as-the-head-of-anghami-studios/ Mon, 15 Aug 2022 06:00:32 +0000 https://campaignme.com/?p=52140 Anghami has announced the appointment of Ramy Al-Kadhi as the head of Anghami Studios.  Prior to his role as head of anghami studios, Al-Kadhi held the position of sales manager at Anghami, before moving to Anghami’s new music oriented arm, Anghami Studios.  In his new role, Al-Kadhi will head the studio to leverage Anghami’s wealth […]

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