brand uplift Archives - Campaign Middle East https://campaignme.com/tag/brand-uplift/ Mon, 04 May 2026 07:25:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png brand uplift Archives - Campaign Middle East https://campaignme.com/tag/brand-uplift/ 32 32 BackLite Media reveals study on emotional impact of premium out-of-home https://campaignme.com/backlite-media-reveals-study-on-emotional-impact-of-premium-out-of-home/ Wed, 29 Apr 2026 06:59:21 +0000 https://campaignme.com/?p=121220 BackLite Media has released the findings of a new emotional impact and brand lift study examining how premium out-of-home (OOH) platforms influence brand perception, recall and behavioural intent in partnership with Publicis Media Luxe and Nielsen.. While OOH has traditionally been evaluated through reach and impressions, the study was designed to explore a broader question: […]

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