brand strategies Archives - Campaign Middle East https://campaignme.com/tag/brand-strategies/ Tue, 13 May 2025 00:35:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png brand strategies Archives - Campaign Middle East https://campaignme.com/tag/brand-strategies/ 32 32 Uniting brand and performance through teams, data and shared KPIs https://campaignme.com/uniting-brand-and-performance-through-teams-data-and-shared-kpis/ Tue, 13 May 2025 05:40:20 +0000 https://campaignme.com/?p=102206 For years, marketing teams have wrestled with the divide between brand and performance. One is tasked with building long-term equity; the other, with delivering this quarter’s results. But this binary view fails to reflect how businesses grow or how people interact with brands. Customers don’t distinguish between brand and performance. Their expectations—relevance, value, trust seamlessly […]

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]]> ‘Saudi women becoming key players in boardrooms and Executive Committees’ https://campaignme.com/saudi-women-becoming-key-players-in-boardrooms-and-executive-committees/ Fri, 01 Nov 2024 07:39:17 +0000 https://campaignme.com/?p=91737 Saudi Arabia’s raft of government initiatives, legal reforms, and Saudisation policies have mandated the inclusion of women not only in the workforce, but also in corporate governance and senior leadership roles in line with its Vision 2030 goal of economic, social and cultural diversification. Multiple reports released by PwC and Kearney have documented the impact […]

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]]> “Powerful stuff for humans … brands can enable people to be themselves” https://campaignme.com/powerful-stuff-brands-can-enable-people-to-be-themselves/ Thu, 15 Aug 2024 05:10:28 +0000 https://campaignme.com/?p=88287 TBWA recently hosted the Edges 2024 event, curated by its cultural intelligence unit Backslash, to explore the most meaningful ways that brands can tap into and align with cultural shifts influencing the Middle East and North Africa (MENA) region, while paving a future-proofed path towards sustained growth. Speaking exclusively to Campaign Middle East, Catherine Bannister, […]

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