brand storytelling Archives - Campaign Middle East https://campaignme.com/tag/brand-storytelling/ Fri, 22 May 2026 11:16:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png brand storytelling Archives - Campaign Middle East https://campaignme.com/tag/brand-storytelling/ 32 32 talabat appoints Umami Comms as its consumer PR agency https://campaignme.com/talabat-appoints-umami-comms-as-its-consumer-pr-agency/ Fri, 22 May 2026 11:16:21 +0000 https://campaignme.com/?p=122423 Umami Comms, the UAE-born communications agency, specialised in the F&B and hospitality sector, has been appointed as the consumer PR partner for talabat UAE, the region’s leading on-demand delivery platform. The partnership will see Umami Comms lead talabat’s consumer communications strategy, driving culturally relevant storytelling, strengthening brand trust, and elevating its position within the UAE’s […]

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]]> Deliveroo joins hands with Emirati poet Dr Afra Atiq to celebrate the spirit of the UAE https://campaignme.com/deliveroo-joins-hands-with-emirati-poet-dr-afra-atiq-to-celebrate-the-spirit-of-the-uae/ Fri, 22 May 2026 10:37:55 +0000 https://campaignme.com/?p=122402 Poetry has long held a central place in Emirati culture; a timeless form of expression used to convey pride, gratitude, identity, and unity. In this spirit, Deliveroo partnered with Emirati poet Dr Afra Atiq to celebrate the shared experience of those who call the UAE home. Through this initiative under the ‘Thank You, UAE’ campaign, […]

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]]> SkyBlue Cinematix expands global content & brand integration network, enters South Korea https://campaignme.com/skyblue-cinematix-expands-global-content-brand-integration-network-enters-south-korea/ Fri, 24 Apr 2026 04:30:01 +0000 https://campaignme.com/?p=121025 SkyBlue Cinematix, the entertainment arm of SkyBlue Media Group, has officially entered the South Korean market, marking a strategic expansion into one of the world’s most influential content ecosystems. With this move, the company aims to strengthen its global footprint across Asia, the Middle East and Africa –positioning itself as a content and brand integration […]

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]]> Why cultural localisation is becoming essential to brand storytelling in the Middle East https://campaignme.com/why-cultural-localisation-is-becoming-essential-to-brand-storytelling-in-the-middle-east/ Mon, 23 Mar 2026 09:30:02 +0000 https://campaignme.com/?p=118006 One of the UAE’s most recognisable cultural exports began in a university classroom in Boston. A professor asked Mohammed Saeed Harib to create characters drawn from his own culture. His grandfather’s generation had been pearl divers, and those adventures were already widely discussed. The grandmothers, however, had received far less attention. They were the ones […]

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]]> Study shows a new marketing paradigm with AI: Performance, purpose and precision https://campaignme.com/study-shows-a-new-marketing-paradigm-with-ai-performance-purpose-and-precision/ Mon, 02 Mar 2026 10:00:45 +0000 https://campaignme.com/?p=117065 The marketing landscape in the MENA region is undergoing a tectonic shift. According to the Ipsos study The Future of Marketing in MENA, the industry is moving away from traditional awareness-based models toward a high-accountability framework driven by talent, transformation and trust. This piece shares insights from research conducted in partnership between Ipsos and the […]

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]]> Al Barari appoints Khushboo Raina as Group Head of Marketing and PR https://campaignme.com/al-barari-appoints-khushboo-raina-as-group-head-of-marketing-and-pr/ Mon, 26 Jan 2026 06:06:10 +0000 https://campaignme.com/?p=115078 Al Barari, a luxury lifestyle development known for sustainability-led living in Dubai, has appointed Khushboo Raina as Group Head of Marketing and Public Relations. Raina brings to the role more than nine years of experience across marketing, communications and brand strategy, with a strong track record across real estate, retail, hospitality and entertainment. In her […]

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]]> Serviceplan Middle East retains global creative mandate for DCT Abu Dhabi https://campaignme.com/serviceplan-middle-east-retains-global-creative-mandate-for-dct-abu-dhabi/ Fri, 09 Jan 2026 03:52:20 +0000 https://campaignme.com/?p=114235 Serviceplan Middle East has successfully defended the global creative mandate for the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), following a multi-agency pitch. Under the renewed remit, Serviceplan Middle East will continue to lead global creative strategy, brand storytelling and integrated campaigns across DCT Abu Dhabi’s key markets. “Serviceplan’s work has driven a  strong impact. We look […]

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]]> Webedia Saudi Arabia promotes Nidal Bou Hamdan to Executive Creative Director https://campaignme.com/webedia-saudi-arabia-promotes-nidal-bou-hamdan-to-executive-creative-director/ Wed, 17 Dec 2025 07:00:55 +0000 https://campaignme.com/?p=113325 Webedia Saudi Arabia has promoted Nidal Bou Hamdan to the role of Executive Creative Director, recognising his growing leadership role in shaping the agency’s creative vision and strengthening its position within the Kingdom’s fast-evolving media and content landscape. In his new role, Bou Hamdan will oversee Webedia Saudi Arabia’s creative output across content, digital, social […]

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]]> Publicis Groupe Middle East partners with Sheraa to empower female entrepreneurs https://campaignme.com/publicis-groupe-middle-east-links-with-sheraa-as-media-partner-to-empower-female-entrepreneurs/ Mon, 15 Dec 2025 10:20:44 +0000 https://campaignme.com/?p=113144 Publicis Groupe Middle East has partnered with the Sharjah Entrepreneurship Center (Sheraa) to support their mission of elevating women-led SMEs. As part of the collaboration, Publicis Groupe will serve as the exclusive media partner for the Sharjah Women Impact Fellowship (SWIF), a leadership and venture building programme. Through this partnership, Publicis Groupe Middle East will […]

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]]> Motivate Media Group appoints Thomas Woodgate as Group Content Director https://campaignme.com/motivate-media-group-appoints-thomas-woodgate-as-group-content-director/ Tue, 18 Nov 2025 05:00:10 +0000 https://campaignme.com/?p=111971 MENA-based Motivate Media Group – which operates a diverse portfolio of media interests comprising magazines, digital, social, video, exhibitions and events, cinema and books – has appointed Thomas Woodgate as its Group Content Director, bolstering its senior leadership team with an eye on long-term media and editorial growth and development. Woodgate brings to the role […]

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