brand sentiment Archives - Campaign Middle East https://campaignme.com/tag/brand-sentiment/ Mon, 20 Apr 2026 05:51:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png brand sentiment Archives - Campaign Middle East https://campaignme.com/tag/brand-sentiment/ 32 32 Leaders advise ‘showing up’ over silence; ‘presence with intent’ over performance https://campaignme.com/leaders-advise-showing-up-and-participating-over-silence-presence-with-intent-over-performance/ Wed, 15 Apr 2026 05:00:36 +0000 https://campaignme.com/?p=120545 When the going gets tough, do the tough really get going or do they go silent? What happens when the response from leaders to an uncertain future is silence in the present? The Middle East region has been weathering a geopolitical and economic storm, which has seen many companies lower their profile, trim their public […]

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]]> Why excessive advertising may turn audiences against you https://campaignme.com/why-excessive-advertising-may-turn-audiences-against-you/ Tue, 23 Dec 2025 07:30:59 +0000 https://campaignme.com/?p=113608 Many brands equate visibility with success, believing that the louder they are, the better. But that’s not always the case. Overexposure can backfire, leading audiences to grow frustrated and even resent your brand. Beware the opposite effect Take YouTube for example. You’ll notice a surge of repetitive, intrusive ads. Recent Tai Chi campaigns, for instance, […]

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]]> Aqar becomes first Saudi company to celebrate National Day with historic airplane activation https://campaignme.com/aqar-becomes-first-saudi-company-to-celebrate-national-day-with-historic-airplane-activation/ Wed, 01 Oct 2025 08:12:23 +0000 https://campaignme.com/?p=109377 In a first-of-its-kind activation in the Kingdom, Aqar, the leading property listing platform in Saudi Arabia, took to the skies on the 95th Saudi National Day with an airplane flyover carrying a celebratory message above Riyadh. The activation symbolised unity, ambition and national identity reflecting the spirit of Vision 2030 and the aspirations of a […]

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]]> UAE customers welcome ‘cuter, more endearing’ Alfred at InsuranceMarket.ae https://campaignme.com/uae-customers-welcome-cuter-more-endearing-alfred-at-insurancemarket-ae/ Mon, 22 Sep 2025 14:00:57 +0000 https://campaignme.com/?p=108908 InsuranceMarket.ae has launched a massive marketing campaign across the UAE, and if you’ve travelled anywhere across Dubai over the past week or two you probably have seen a part of this campaign already. The full-fledged integrated campaign was rolled out across multi-channel touchpoints, including: Out-of-home (OOH): More than 1,200 faces across the UAE, including unipoles, […]

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]]> Wake up and smell the coffee, marketers say https://campaignme.com/wake-up-and-smell-the-coffee-marketers-say/ Fri, 29 Aug 2025 13:30:17 +0000 https://campaignme.com/?p=107302 Marketers have spoken: Coffee raves are more than just a passing fad. In an outcome-oriented market where advertisers are attempting to connect commerce to culturally attuned consumers demanding memorable experiences, coffee raves are becoming the marketing strategy of choice. Everyone who has attended one of these brand-led coffee raves attests to its effectiveness – the […]

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]]> Marketers react to American Eagle’s Sydney Sweeney ad: Virality vs. value https://campaignme.com/marketers-react-to-american-eagles-sydney-sweeney-ad-virality-vs-value/ Wed, 13 Aug 2025 09:32:27 +0000 https://campaignme.com/?p=106634 If there’s one topic that absolutely every marketer seems to have an opinion on at the moment – whether spoken out loud, or silently in coffee huddles, or not verbalised but constantly thought about –  it’s New York Stock Exchange-listed American Eagle Outfitters’ Sydney Sweeney campaign. The discussions brought back the age-old debate about how […]

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]]> Deliveroo, FIX chocolate and hrmny turn campaign into nostalgic ‘Time to Mango’ https://campaignme.com/deliveroo-fix-chocolate-and-hrmny-tap-into-nostalgic-time-to-mango/ Tue, 05 Aug 2025 05:00:56 +0000 https://campaignme.com/?p=106340 Food delivery brand Deliveroo and Dubai’s famous FIX dessert chocolatier brand have teamed up with creative agency hrmny for their digital-first ‘Time to Mango’ campaign, led by a hero film conceptualised and produced entirely in-house at hrmny. The campaign video was developed as part of FIX’s launch of its first-ever fruity chocolate bar: a nostalgic mango […]

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]]> Sports sponsorships: CFI’s game plan for regional impact https://campaignme.com/sports-sponsorships-cfis-game-plan-for-regional-impact/ Tue, 05 Nov 2024 11:26:23 +0000 https://campaignme.com/?p=91844 As brand sponsorships continue to evolve, companies are increasingly turning to sports as an effective way to gain visibility, foster loyalty, and create cultural connections. Sports offers a unique combination of immediacy, loyalty, and spectacle, making it an appealing choice for companies that aim to develop stronger relationships with local audiences. For CFI Financial Group […]

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