brand philosophy Archives - Campaign Middle East https://campaignme.com/tag/brand-philosophy/ Fri, 05 Dec 2025 12:42:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png brand philosophy Archives - Campaign Middle East https://campaignme.com/tag/brand-philosophy/ 32 32 Podcast: ADNOC Distribution’s Jacqueline Elboghdadi on an iconic ‘gourmet’ rebrand https://campaignme.com/podcast-adnoc-distribution-cmo-jacqueline-elboghdadi-on-an-iconic-gourmet-rebrand/ Fri, 03 Oct 2025 12:41:50 +0000 https://campaignme.com/?p=109578 On the latest episode of Campaign Middle East’s On The Record podcast, Jacqueline Elboghdadi, Chief Marketing Officer, ADNOC Distribution reveals exclusive details about the comprehensive re-launch of its iconic ADNOC Oasis fuel and convenience retailer brand to ‘Oasis by ADNOC.’ Reiterating the iconic Emirati brand’s 50 years of heritage in the UAE, Elboghdadi dives into the brand’s […]

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]]> Rixos Obhur Jeddah picks Brazen MENA as PR partner for Saudi launch https://campaignme.com/rixos-obhur-jeddah-picks-brazen-mena-as-pr-partner-for-saudi-launch/ Fri, 01 Aug 2025 05:00:38 +0000 https://campaignme.com/?p=106215 Rixos Hotels has appointed Brazen MENA as its strategic Public Relations partner for the launch of Rixos Obhur Jeddah, an all-inclusive family and lifestyle resort in Saudi Arabia. The appointment follows a competitive pitch process and marks a milestone moment for both brands as Rixos makes its highly anticipated debut in the Kingdom. Brazen MENA […]

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