brand performance Archives - Campaign Middle East https://campaignme.com/tag/brand-performance/ Mon, 27 Apr 2026 05:14:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png brand performance Archives - Campaign Middle East https://campaignme.com/tag/brand-performance/ 32 32 iHerb appoints Mohamed Salah Helmy as Head of Paid Marketing for MENA region https://campaignme.com/iherb-appoints-mohamed-salah-helmy-as-head-of-paid-marketing-for-mena-region/ Wed, 22 Apr 2026 12:50:38 +0000 https://campaignme.com/?p=120914 Global health and wellness giant iHerb has appointed Mohamed Salah Helmy as Head of Paid Marketing for the MENA region. This move signals a strategic reinforcement of iHerb’s commitment to the region, focusing on accelerating brand performance and scaling digital operations across one of the company’s most dynamic markets. Helmy joins iHerb at a moment […]

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]]> Brand safety meets performance with the power of context https://campaignme.com/brand-safety-meets-performance-with-the-power-of-context/ Wed, 30 Apr 2025 06:40:24 +0000 https://campaignme.com/?p=101484 In a digital world where unpredictability is the norm, advertisers face the constant challenge of safeguarding their brand’s reputation from an expanding list of challenges – AI-powered ad fraud, misinformation and MFA sites being the most recent ones. Social media brings another layer of complexity. With billions of pieces of user generated content daily, even […]

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]]> Launchmetrics announces partnership with daydreamer https://campaignme.com/launchmetrics-announces-partnership-with-daydreamer/ Wed, 13 Apr 2022 11:38:20 +0000 https://campaignme.com/?p=47461 Launchmetrics, a brand performance cloud for the fashion, luxury & beauty (FLB) industries, announces its partnership with daydreamer, a regional media, communications, and branding agency. Through their collaboration, Launchmetrics and daydreamer will offer brand performance tools and insights, to help brands make smarter decisions around their branding efforts. daydreamer will be exclusively in charge of […]

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]]> Campaign Breakfast Briefing – Ecom https://campaignme.com/campaign-breakfast-briefing-ecommerce/ Mon, 25 Mar 2019 09:50:33 +0000 https://campaignme.com/?p=16113 E-commerce marketing: How to make people spend money online Campaign’s upcoming breakfast briefing addresses one of 2019’s hottest topics: e-commerce. By 2017, the region’s e-commerce market was already worth $8.3bn, according to a Bain & Company/Google report released earlier this year. It has been growing at 25 per cent a year and shows no sign […]

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