brand messaging Archives - Campaign Middle East https://campaignme.com/tag/brand-messaging/ Thu, 05 Mar 2026 09:27:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png brand messaging Archives - Campaign Middle East https://campaignme.com/tag/brand-messaging/ 32 32 Matter of Fact: The era of the anti-consumption marketing https://campaignme.com/the-era-of-the-anti-consumption-marketing/ Thu, 05 Mar 2026 08:01:05 +0000 https://campaignme.com/?p=117313 C&B team calls for brands to ease off the hard sell and adopt an anti-consumption model to earn attention. Buy now That’s the message almost every brand is screaming at consumers. But in a room full of voices trying to shout over one another, it’s the quiet ones that garner trust. People are tired of […]

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]]> It’s not ‘if’ you do influencer marketing, it’s ‘how’ you do it https://campaignme.com/its-not-if-you-do-influencer-marketing-its-how-you-do-it/ Thu, 30 Oct 2025 12:46:17 +0000 https://campaignme.com/?p=111126 In the Middle East, the influencer marketing space is entering a new era, one that is defined by authenticity, localisation, and measurable impact. Once viewed as just an add on to traditional advertising, influencer marketing has now become a strategic foundation for brands aiming to make a genuine mark in the region. For marketers in […]

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]]> Are gung-ho PR tactics sustainable or just short-term hype? https://campaignme.com/are-gung-ho-pr-tactics-sustainable-or-just-short-term-hype/ Mon, 17 Feb 2025 09:30:58 +0000 https://campaignme.com/?p=96434 In the world of public relations, there is a growing trend of agencies billing clients based solely on the amount of media coverage they secure. At first glance, this model seems simple, straightforward, and results-driven. However, it overlooks the far more nuanced, labour-intensive aspects of PR work that are essential to crafting effective strategies and […]

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]]> Ensuring brand safety in a region where trust matters most https://campaignme.com/ensuring-brand-safety-in-a-region-where-trust-matters-most/ Tue, 03 Sep 2024 05:40:29 +0000 https://campaignme.com/?p=89059 The Middle East advertising landscape is transforming at an unprecedented pace and media powerhouses have got front row seats to this change. On one hand, the demand for interactive, immersive, and impactful campaigns has led the march towards viral social media platforms, virtual reality, and augmented reality. On the other hand, there has been a […]

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