brand marketing Archives - Campaign Middle East

Podcast: Equiti’s Hari Carpenter on why brands need a backbone and brave flexibility

Anup Oommen — Fri, 22 May 2026 14:30:47 +0000

On the latest episode of Campaign Middle East’s On The Record podcast, Hari Carpenter, Head of Brand for Equiti, discusses the importance of balancing brand consistency with evolution; balancing rationality and emotion in the fintech space by maintaining a human touch; the importance of building trust through community initiatives; and the importance of humanity and storytelling in […]

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eToro reveals TVC, YouTube, CTV, OOH ads created by Google DeepMind’s Veo 2

Anup Oommen — Mon, 12 May 2025 07:30:43 +0000

Trading and investing platform eToro has partnered with Google to launch one of the first TV, YouTube, CTV and outdoor advertising campaigns fully created using Veo 2, the advanced video generation technology from Google DeepMind. Brought to life in the form of two 30-second videos, eToro’s in-house marketing and creative team collaborated with AI video […]

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Digital trust: Personalisation, privacy and sustainability

Campaign Editorial — Mon, 07 Oct 2024 12:15:50 +0000

The brand and marketing industry in the Middle East is experiencing a seismic shift, driven by the dual forces of e-commerce growth and digital transformation. With a rapidly growing young population, increasing internet penetration, and a tech-savvy consumer base, the region is primed for a digital revolution. But amid this surge of opportunity lies a […]

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Three ways AI will continue to transform marketing

Ishwari Khatu — Thu, 01 Jun 2023 13:52:42 +0000

Brand marketers face several challenges including strained resources, the end of third-party cookies and the need to secure improved campaign performance in a competitive environment. Set against this backdrop, there is a growing interest in adopting approaches to marketing that are less dependent or not at all dependent on cookies. Constrained budgets mean brands need […]

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Medialinks appoints Anwar Sadat as head of marketing

Ishwari Khatu — Mon, 28 Nov 2022 10:00:50 +0000

Medialinks has announced the appointment of Anwar Sadat as its new head of marketing, communication, and fulfilment. The Dubai based position carries a remit to spearhead all brand, customer, digital, event and brand marketing initiatives. It’s here! Marcomms360 – Predictions 2023 is Campaign Middle East’s flagship annual event and a must-attend for anyone who wants to […]

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Humanising a digital world through creative storytelling – by Mashreq’s Suad Merchant

Campaign Staff — Thu, 23 Jun 2022 09:58:42 +0000

Everything in our modern world is a tap away, be it food, services, or even banking. And, it’s a noisy world saturated with products catering to every conceivable niche. I believe the best way to set your brand apart in such a world, to help customers notice you amidst the noise, is through authentic, […]

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