brand lift Archives - Campaign Middle East https://campaignme.com/tag/brand-lift/ Tue, 24 Feb 2026 06:58:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png brand lift Archives - Campaign Middle East https://campaignme.com/tag/brand-lift/ 32 32 MMS, Balady+ campaign delivers 13% consideration uplift, surge in app downloads https://campaignme.com/mms-balady-campaign-delivers-13-consideration-uplift-surge-in-app-downloads/ Thu, 19 Feb 2026 09:55:45 +0000 https://campaignme.com/?p=116549 Balady+, a homegrown Saudi navigation app by NHC Innovation, has revealed details about its strategic collaboration with MBC Media Solutions (MMS) to deepen trust and build stronger affinity with Saudi audiences. For those who haven’t experienced it yet, the Balady+ navigation app fuses local insight and intelligence with a vivid 3D interface that is engineered […]

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]]> How Maison El Nabil achieved 41% purchase intent uplift with AI-powered prDOOH https://campaignme.com/how-maison-el-nabil-achieved-41-purchase-intent-uplift-with-ai-powered-prdooh/ Wed, 17 Dec 2025 06:30:20 +0000 https://campaignme.com/?p=113332 Maison El Nabil, a French fragrance house crafting accessible luxury perfumes, has achieved exceptional brand lift, including 46 per cent uplift in brand recall and 41 per cent uplift in purchase intent, through an AI-powered, real-time programmatic DOOH activation that ran for six days, strategically timed with the Beauty World Dubai event in Dubai, UAE. […]

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]]> Metrics that matter: ‘Stop chasing clicks, start orchestrating commerce’ https://campaignme.com/metrics-that-matter-stop-chasing-clicks-start-orchestrating-commerce/ Thu, 16 Oct 2025 14:00:22 +0000 https://campaignme.com/?p=110386 The scoreboard is being rewritten. Over the past few months, advertising conversations have distilled down to clicks and return on ad spend (ROAS) – a tidy ratio that promises clarity on marketing effectiveness. But tidy on the table, quite often, doesn’t reflect the clutter in closed cabinets. As consumer journeys splinter across channels and commercial […]

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]]> Podcast: Lara Traboulsi on how Snap is ‘supercharging’ Saudi National Day https://campaignme.com/podcast-lara-traboulsi-on-how-snap-is-supercharging-saudi-national-day/ Mon, 11 Aug 2025 08:00:04 +0000 https://campaignme.com/?p=106520 On the latest episode of Campaign Middle East’s On The Record podcast, Lara Traboulsi, Regional Creative Strategy Lead, Snap Inc., discusses how Saudi National Day has gone far beyond a one-day celebration of national pride, unity and cultural identity into a month-long celebration and convergence of commerce, community, culture and creativity. Commenting on the cultural shift and […]

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]]> “Don’t get stuck with what used to work” https://campaignme.com/dont-get-stuck-with-what-used-to-work/ Mon, 15 May 2023 06:19:55 +0000 https://campaignme.com/?p=61854 By Jalaja Ramanunni In today’s fast-paced world, brands must remain agile and adaptable in their marketing strategies. Brands need to stay flexible and keep evolving. As Nawal Rustom, Agency Partner at TikTok MENA, highlighted at a recent event organised by UM, “Don’t get stuck with what used to work. Let measurement be your guide”. Brands […]

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