brand language Archives - Campaign Middle East https://campaignme.com/tag/brand-language/ Mon, 16 Jan 2023 07:11:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png brand language Archives - Campaign Middle East https://campaignme.com/tag/brand-language/ 32 32 Mind the (Gen Z language) gap – by One Twelve’s Hannah Campbell https://campaignme.com/mind-the-gen-z-language-gap-by-one-twelves-hannah-campbell/ Mon, 16 Jan 2023 07:00:07 +0000 https://campaignme.com/?p=57172 Gen Z is bringing its own style of communication rich with slang from social media and emojis to the workplace, The Washington Post reported last month. This is also now an issue in marketing, where brand owners are battling to win the next generation of young consumers. But care is needed if brands are to successfully navigate […]

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