brand identity Archives - Campaign Middle East https://campaignme.com/tag/brand-identity/ Tue, 12 May 2026 15:57:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png brand identity Archives - Campaign Middle East https://campaignme.com/tag/brand-identity/ 32 32 AGMC reveals new brand identity https://campaignme.com/agmc-reveals-new-brand-identity/ Tue, 12 May 2026 15:57:14 +0000 https://campaignme.com/?p=121936 UAE automotive retailer AGMC has unveiled its new brand identity to mark its 50th anniversary. The new brand identity was revealed together with a new operating model, as part of the brand’s efforts to reposition itself from a traditional automotive retail business into a broader mobility-focused master brand. The transformation aims to bring AGMC’s automotive […]

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]]> Praxis Advertising launches a specialised division for high-impact education marketing https://campaignme.com/praxis-advertising-launches-division-specialised-in-high-impact-education-marketing/ Fri, 08 May 2026 02:15:28 +0000 https://campaignme.com/?p=121739 Praxis Advertising, an integrated communications and marketing agency, has launched Praxis Edge, a new division dedicated exclusively to the education sector. Designed as a fully integrated partner for institutions, Praxis Edge brings together marketing, brand strategy, and physical environment design to shape how institutions are seen, experienced, and ultimately chosen. The launch comes at a […]

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]]> Mirinda® unveils a new brand identity, launching a “Smile Please” global platform https://campaignme.com/mirinda-launches-a-smile-please-platform-globally/ Tue, 28 Apr 2026 09:39:43 +0000 https://campaignme.com/?p=121171 Mirinda® has unveiled a new global platform ‘Smile Please’ alongside a fresh brand visual identity. The fun and impactful movement is designed to brighten everyday life, spark joy and create smiles from the first glance. The ‘Smile Please’ platform will begin rolling out across Mirinda’s international markets from today, with activations in India, Pakistan, China, […]

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]]> Making creativity your commercial advantage https://campaignme.com/making-creativity-your-commercial-advantage/ Thu, 05 Mar 2026 09:41:02 +0000 https://campaignme.com/?p=117337 The Middle East doesn’t have a creativity problem. It has a connectivity problem between marketing, commercial goals and senior decision-making. There’s no shortage of inspiration, talent or unique ideas, yet campaigns continue to fall flat due to fragmented thinking. When marketing is not recognised as a commercial driver, leadership pours into short-term campaign cycles that […]

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]]> Science & Sunshine wins SMSA Express, JAKDelivery accounts in Saudi Arabia https://campaignme.com/science-sunshine-wins-smsa-express-jakdelivery-accounts-in-saudi-arabia/ Wed, 11 Feb 2026 13:10:02 +0000 https://campaignme.com/?p=116078 Science & Sunshine has been appointed as the creative agency of record for SMSA Express and JAKDelivery, marking two significant new wins in Saudi Arabia’s logistics and commerce sector. The appointments strengthen Science & Sunshine’s growing footprint in the Kingdom and reflect the agency’s focus on culturally grounded ideas that deliver real business impact. For […]

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]]> Lost Property Studio designs brand identity for Dubai’s newest speakeasy https://campaignme.com/lost-property-studio-designs-brand-identity-for-dubais-newest-speakeasy/ Thu, 29 Jan 2026 07:55:04 +0000 https://campaignme.com/?p=115270 Lost Property Studio, an independent brand design studio in Dubai, has revealed its work for the brand identity of LYLO. The new speakeasy on Palm Jumeirah, Dubai has been created in partnership with gastronpreneur Joey Ghazal and the teams behind the iconic Canary Club and The Maine. To actualise LYLO’s identity, whose namesake is inspired […]

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]]> Ford MENA’s Marketing Director reveals strategic rollout of new brand platform https://campaignme.com/ford-menas-marketing-director-reveals-strategic-rollout-of-new-brand-platform/ Tue, 27 Jan 2026 14:00:13 +0000 https://campaignme.com/?p=115123 Ford MENA recently rolled out its new brand platform ‘Ready. Set. Ford.’ (RSF), marking a significant evolution in Ford’s brand identity. Going far beyond a tagline, the new brand platform was intended to position the brand as an ‘enabler of every journey’ both on the road and in life. Campaign Middle East spoke to Andrew […]

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]]> belong rebrands with bold mission to ‘make digital matter’ https://campaignme.com/belong-rebrands-with-bold-mission-to-make-digital-matter/ Mon, 19 Jan 2026 08:10:59 +0000 https://campaignme.com/?p=114686 belong, a Dubai-based digital product agency formerly known as Belong Interactive, has unveiled a new brand identity and strategic direction centred on a clear mission: to make digital matter. This repositioning marks a strategic evolution for the agency – from crafting immersive experiences to building ‘Living Platforms’ – adaptive, data-powered digital ecosystems designed to fuel business […]

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]]> 2MRW Creative Consultancy sets direction, brand strategy for Cité Administrative Libreville 2 https://campaignme.com/2mrw-creative-consultancy-sets-direction-brand-strategy-for-cite-administrative-libreville-2/ Fri, 16 Jan 2026 07:30:54 +0000 https://campaignme.com/?p=114649 2MRW Creative Consultancy has been appointed to support Cité Administrative Libreville 2, a landmark government development in Gabon. The Government of Gabon appointed a consortium formed by Corex SA and ALD & Partners to develop and deliver this strategic national project. As part of its mandate, 2MRW Creative Consultancy was tasked with improving and optimising […]

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]]> 815 Studios reveals ‘A New Dawn’ in its evolution with brand film marking 14th year https://campaignme.com/815-studios-reveals-a-new-dawn-in-its-evolution-with-brand-film-marking-14th-year/ Fri, 16 Jan 2026 07:00:23 +0000 https://campaignme.com/?p=114644 With an award-winning catalogue of global projects and collaborations with international superstars, 815 Studios has entered its 14th year in operation marking what it describes as a ‘new dawn’ in its evolution. The studio has announced it is broadening its focus and actively producing content in premium scripted and unscripted formats; signalling a new phase for […]

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