Brand Connection Archives - Campaign Middle East https://campaignme.com/tag/brand-connection/ Tue, 05 May 2026 10:58:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Brand Connection Archives - Campaign Middle East https://campaignme.com/tag/brand-connection/ 32 32 Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’ https://campaignme.com/al-futtaim-toyota-tugs-heartstrings-among-uae-locals-long-term-residents-with-the-accidental-icon/ Tue, 05 May 2026 10:43:19 +0000 https://campaignme.com/?p=121470 Al-Futtaim Toyota has unveiled ‘The Accidental Icon‘ campaign, in partnership with creative agency Memac Ogilvy UAE, production house Vibe Content Creators, media agency PHD, and PR and communications agency Gambit Communications. The campaign, which builds on Al-Futtaim Toyota’s decades of reliability, reignites an age-old emotional brand connection with Emiratis and long-term residents of the UAE […]

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]]> How integrated shopper and experiential marketing enhances brand visibility https://campaignme.com/how-integrated-shopper-and-experiential-marketing-enhances-brand-visibility/ Wed, 26 Mar 2025 12:50:05 +0000 https://campaignme.com/?p=98544 The UAE continues to lead in digital maturity, and marketers are tapping into integrated shopper and experiential strategies powered by technology to create more meaningful, measurable and immersive experiences. The result? Greater visibility, deeper engagement and stronger business outcomes. The new face of shopper and experiential marketing Experiential marketing has moved far beyond traditional displays […]

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]]> OOH advertising: Evolution is inevitable https://campaignme.com/ooh-advertising-evolution-is-inevitable/ Thu, 31 Oct 2024 09:38:50 +0000 https://campaignme.com/?p=91709 In today’s rapidly evolving marketing landscape, where multiple media coexist to meet diverse consumer needs, out-of-home (OOH) advertising has become an indispensable force. Once considered static and outdated, it has now transformed into a dynamic, data-driven platform that integrates advanced technology to create meaningful connections and lasting impressions. OOH’s evolution through innovation Historically, billboards, transit […]

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]]> The New Now – by Spiro’s Beki Winchel https://campaignme.com/the-new-now-by-spiros-beki-winchel/ Mon, 01 Aug 2022 10:00:04 +0000 https://campaignme.com/?p=51802 Each and every one of us has an innate drive to connect to others. Brands to watch are stepping up and helping spark those connections. Humans are social animals. We think, create, consume and process our work, ideas, interests, concerns and questions through interacting, aligning and sharing with others. This is community. It’s the very […]

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]]> Horizon and IPG to launch BPN in the Middle East https://campaignme.com/horizon-and-ipg-to-launch-bpn-in-the-middle-east/ Sun, 11 Nov 2012 08:02:24 +0000 https://campaignme.com/?p=4070 The Horizon Group is to launch IPG’s Brand Programming Network in the Middle East. The new media planning and buying agency was established by IPG’s Mediabrands network in August this year, with the agency gradually being rolled out across the world. The new entity is headed up by global CEO Mauricio Sabogal, who will be […]

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