brand communication Archives - Campaign Middle East https://campaignme.com/tag/brand-communication/ Thu, 30 Oct 2025 08:54:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png brand communication Archives - Campaign Middle East https://campaignme.com/tag/brand-communication/ 32 32 IMI brings the industry together at its first media showcase event https://campaignme.com/imi-brings-the-industry-together-at-its-first-media-showcase-event/ Thu, 30 Oct 2025 08:53:24 +0000 https://campaignme.com/?p=111084 IMI hosted its first trade event last week in Dubai, bringing together more than 120 industry professionals and leaders from across the media and advertising sectors. Led by Chief Revenue Officer Sharif Badreddine, the event marked an important milestone in IMI’s commercial journey, designed to strengthen relationships with clients and partners who play a central […]

The post IMI brings the industry together at its first media showcase event appeared first on Campaign Middle East.

]]> The year for retention marketing – by Webengage’s Hetarth Patel https://campaignme.com/the-year-for-retention-marketing-by-webengages-hetarth-patel/ Wed, 15 Feb 2023 09:34:26 +0000 https://campaignme.com/?p=58052 By Hetarth Patel, VP – MENA and managing director – UAE, WebEngage The money-burning, valuation-chasing startups have woken up to the harsh realities of a funding winter in the last few months. The “stagflation” dilemma — a recession-inflation situation — has prompted VCs to apply a firm brake on their beneficiaries’ spending spree. Even the […]

The post The year for retention marketing – by Webengage’s Hetarth Patel appeared first on Campaign Middle East.

]]> Act like a Saudi, think like a local brand – by DMS’s Brendan Walsh https://campaignme.com/act-like-a-saudi-think-like-a-local-brand-by-brendan-walsh/ Fri, 03 Jun 2022 12:36:04 +0000 https://campaignme.com/?p=49843 by Brendan Walsh, head of strategy, KSA, DMS Having worked with strategic brands across the region over a number of years, 2022 steered me to a role focusing on our key clients in Saudi Arabia. The impact of Saudi’s Vision 2030 is real – from the bustling cafes of Tahlia to the freshly painted boardrooms […]

The post Act like a Saudi, think like a local brand – by DMS’s Brendan Walsh appeared first on Campaign Middle East.

]]>