brand campaigns Archives - Campaign Middle East https://campaignme.com/tag/brand-campaigns/ Thu, 07 May 2026 06:09:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png brand campaigns Archives - Campaign Middle East https://campaignme.com/tag/brand-campaigns/ 32 32 Aditi Khare joins Mada Media as Chief Marketing Associate https://campaignme.com/aditi-khare-joins-mada-media-as-chief-marketing-associate/ Thu, 07 May 2026 06:09:02 +0000 https://campaignme.com/?p=121679 Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in Dubai,  has appointed Aditi Khare as Chief Marketing Associate. With more than 12 years of global marketing experience, Khare brings a strong track record of building high-impact brand campaigns and driving brand growth across markets including the UAE, China, […]

The post Aditi Khare joins Mada Media as Chief Marketing Associate appeared first on Campaign Middle East.

]]> Middle East prDOOH investment set to surge 42 per cent over 18 months: report https://campaignme.com/middle-east-prdooh-investment-set-to-surge-42-per-cent-over-18-months-report/ Mon, 23 Mar 2026 09:25:55 +0000 https://campaignme.com/?p=118018 VIOOH, a leading premium global digital out of home (DOOH) supply-side platform (SSP), has released its annual research into the prDOOH (programmatic digital-out-of-home) market, which includes inaugural findings for the Middle East. The research reveals that prDOOH has rapidly established itself as a core media channel in Qatar, Saudi Arabia and the UAE with 34 […]

The post Middle East prDOOH investment set to surge 42 per cent over 18 months: report appeared first on Campaign Middle East.

]]> Elda Choucair to lead marketing masterclass launched by Maharat https://campaignme.com/elda-choucair-to-lead-marketing-masterclass-launched-by-maharat/ Wed, 04 Feb 2026 08:10:23 +0000 https://campaignme.com/?p=115511  Maharat has launched a new marketing masterclass led by Elda Choucair, Group Chief Executive Officer, Omnicom Media Group – MENA, who has been acknowledged as one of the most influential leaders shaping the growth, strategy, and transformation of media agencies and brand campaigns across the Middle East and North Africa. Choucair brings more than two decades […]

The post Elda Choucair to lead marketing masterclass launched by Maharat appeared first on Campaign Middle East.

]]> Ramadan 2025: Navigating marketing trends in the MENA region https://campaignme.com/ramadan-2025-navigating-marketing-trends-in-the-mena-region/ Mon, 24 Mar 2025 07:00:29 +0000 https://campaignme.com/?p=98402 As the Holy Month of Ramadan comes to a conclusion in 2025, businesses across the Middle East and North Africa (MENA) region have been reflecting on the unique consumer behaviours and marketing trends that emerged during this period. Ramadan, a time of fasting, reflection and community, significantly influences daily routines and consumption patterns, presenting both […]

The post Ramadan 2025: Navigating marketing trends in the MENA region appeared first on Campaign Middle East.

]]> Hans Zimmer to compose signature brand score: ‘The Sound of VOX Cinemas’ https://campaignme.com/hans-zimmer-to-compose-signature-brand-score-the-sound-of-vox-cinemas/ Thu, 13 Mar 2025 10:45:42 +0000 https://campaignme.com/?p=97877 VOX Cinemas, the cinema arm of Majid Al Futtaim, has revealed its collaboration with Academy Award-winning composer Hans Zimmer to compose an exclusive, signature brand score for VOX Cinemas, which will become its sonic brand identity. Being created with the goal of developing a sound that is synonymous with the brand, this unique score will […]

The post Hans Zimmer to compose signature brand score: ‘The Sound of VOX Cinemas’ appeared first on Campaign Middle East.

]]> Stream Shreek and inStreamly partner to create gaming campaigns https://campaignme.com/stream-shreek-and-instreamly-partner-to-create-gaming-campaigns/ Wed, 11 Oct 2023 11:00:54 +0000 https://campaignme.com/?p=70112 Gaming communications firm Stream Shreek has announced a partnership with inStreamly, an European marketplace technology company for game streamers. The collaboration aims to bring in a “new era of brand-to-streamer connectivity solutions”. The partnership will see the combination of Stream Shreek’s in-house streaming marketplace with the  technology capabilities of inStreamly along with communities of Arabic-first […]

The post Stream Shreek and inStreamly partner to create gaming campaigns appeared first on Campaign Middle East.

]]> Ditch the brief – by Create Group’s Matt Fortune https://campaignme.com/ditch-the-brief-by-create-groups-matt-fortune/ Wed, 05 Apr 2023 06:14:08 +0000 https://campaignme.com/?p=59447 When influencers surpassed all other forms of advertising as the de-facto amplification tool of choice, it was because brands had lost faith in their own ability to have meaningful conversations with their consumers. So why have we reached a point where the project management of a singular influencer output can exceed the resource allocation of […]

The post Ditch the brief – by Create Group’s Matt Fortune appeared first on Campaign Middle East.

]]>