Brand Building Archives - Campaign Middle East https://campaignme.com/tag/brand-building/ Tue, 21 Jul 2026 08:22:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Brand Building Archives - Campaign Middle East https://campaignme.com/tag/brand-building/ 32 32 Podcast: L’Oréal’s Olfa Messaoudi & Snap’s Antoine Challita on the creator economy https://campaignme.com/podcast-loreals-olfa-messaoudi-snaps-antoine-challita-reveal-power-of-creator-partnerships/ Thu, 16 Jul 2026 12:35:59 +0000 https://campaignme.com/?p=124730 The creator economy has matured to a point where brands can no longer afford to view it as a decorative media channel or a peripheral part of the marketing mix. Creators are no longer merely amplification channels meant to extend a campaign’s visibility after the strategy has been decided and the planning is complete. Influencers […]

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]]> Why heritage belongs in the future, not the archive https://campaignme.com/why-heritage-belongs-in-the-future-not-the-archive/ Fri, 10 Jul 2026 10:00:00 +0000 https://campaignme.com/?p=124515 Every July, the Tour de France reminds the world that cycling is a sport built on endurance. Not only the endurance of the riders, but of the stories, traditions, heritage and communities that have grown around it over more than a century. For brands, that idea feels especially relevant today. We live in a time […]

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]]> Beyond the final whistle: How Qatar turned a World Cup into an enduring destination legacy https://campaignme.com/beyond-the-final-whistle-how-qatar-turned-a-world-cup-into-an-enduring-destination-legacy/ Thu, 09 Jul 2026 10:28:37 +0000 https://campaignme.com/?p=124422 As the FIFA World Cup™ 2026 unfolds across North America, the global spotlight once again falls on football’s greatest stage. Yet for many fans, commentators and media, the conversation continues to return to Qatar 2022. Four years later, the tournament is remembered for far more than the action on the pitch. It also stands out […]

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]]> How communities are shaping the future of sports marketing https://campaignme.com/how-communities-are-shaping-the-future-of-sports-marketing/ Wed, 08 Jul 2026 09:36:54 +0000 https://campaignme.com/?p=124327 Somewhere in the gap between what brands say and what communities actually feel, the future of sports marketing in this region is being decided. The brands paying attention to people know that the old model is no longer enough. The traditional playbook made sense at a time when brands just needed to secure the sponsorship, […]

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]]> Critical truths every healthcare CEO must comprehend about marketing and communications https://campaignme.com/critical-truths-every-healthcare-ceo-must-apprehend-about-marketing-and-communications/ Fri, 03 Jul 2026 06:55:47 +0000 https://campaignme.com/?p=124175 Across more than two decades in healthcare communications and marketing at leading medical institutions —including more than eleven years in C-suite leadership roles — I’ve observed a recurring challenge in the market: while some healthcare organisations truly understand and embrace the strategic value of marketing and communications, many still fail to give it the consistent […]

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]]> CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care https://campaignme.com/calin-campaign-takes-the-i-only-do-soft-conversation-from-comfort-to-emotional-care/ Wed, 03 Jun 2026 07:11:33 +0000 https://campaignme.com/?p=122820 CALIN has revealed details about its ‘I Only Do Soft’ campaign in Morocco, which not only makes the brand distinctive and memorable, but also takes the conversation of baby products beyond softness and comfort to emotional care – with babies leading the chat. The campaign shifts the focus beyond a simple product claim and converts […]

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]]> Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

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]]> Saudi Report 2026: A market with a different brief https://campaignme.com/saudi-report-2026-a-market-with-a-different-demand-brief/ Tue, 19 May 2026 11:33:11 +0000 https://campaignme.com/?p=122227 Saudi Arabia has given marketing a far bigger role than most markets ever do. Usually, people already understand the product, the habit exists and the demand is waiting to be won. The challenge for brands is straightforward: differentiate, stay visible and convert better than the competition. In Saudi Arabia, the job is not only to […]

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]]> Saudi Report 2026: Saudi Arabia’s most expensive marketing mistake https://campaignme.com/saudi-report-2026-the-patience-paradox-in-saudi-marketing/ Tue, 19 May 2026 11:23:55 +0000 https://campaignme.com/?p=122222 Every marketing campaign in Saudi Arabia wants to sell something. Most of them succeed and that is precisely the problem. The logic is understandable. Businesses exist to generate revenue. Boards measure quarterly performance. Marketing must justify its budget. In this environment, the pressure to show a return is not irrational; it is structural. The issue […]

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]]> Haus of Hendricks appoints Christine Warren as Managing Director https://campaignme.com/haus-of-hendricks-appoints-christine-warren-as-managing-director/ Wed, 22 Apr 2026 12:08:59 +0000 https://campaignme.com/?p=120909 Haus of Hendricks has announced the appointment of Christine Warren as Managing Director, as the agency enters a new phase of growth, ambition, and evolution. Christine will oversee the agency’s strategic and commercial direction, while refining operations, deepening client relationships, and building the foundations for long-term growth. “Christine is the kind of leader who knows […]

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