Brand Ambassadors Archives - Campaign Middle East https://campaignme.com/tag/brand-ambassadors/ Wed, 21 Jan 2026 12:29:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Brand Ambassadors Archives - Campaign Middle East https://campaignme.com/tag/brand-ambassadors/ 32 32 HAVAS Red’s Global CEO, Middle East CEO discuss what matters most to Gen Z https://campaignme.com/havas-reds-global-ceo-middle-east-ceo-discuss-what-matters-most-to-gen-z/ Wed, 14 Jan 2026 14:45:41 +0000 https://campaignme.com/?p=114389 As brands begin to take giant strides into 2026, a key area of focus is now: Gen Z, the demographic cohort born between 1997 and 2012, currently aged 14 to 29 years old. This is a generation that not only has entered the workforce by storm, but also  has become a crucial consumer segment reshaping […]

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]]> Sports marketing: Winning hearts with authentic partnerships https://campaignme.com/sports-marketing-winning-hearts-with-authentic-partnerships/ Tue, 09 Dec 2025 11:03:32 +0000 https://campaignme.com/?p=112924 Picture this: It’s half-time at your World Cup final of choice, and everyone gathers around the television. Eyes across the globe tune in while advertisements begin to roll. Your favourite athlete is featured promoting cologne, cars or insurance plans, and you find yourself paying attention. The usual questions arise in conversation: I wonder how much […]

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]]> The price of influence: Why bartering needs a rebrand in the GCC https://campaignme.com/the-price-of-influence-why-bartering-needs-a-rebrand-in-the-gcc/ Fri, 25 Jul 2025 06:40:32 +0000 https://campaignme.com/?p=105948 I sat across from two female powerhouses in the Gulf Cooperation Council’s (GCC) influencer marketing field, and one thing was clear – brands need to stop thinking of bartering as a budget hack and start treating influencers like true partners. Shifting influence  With Saudi Arabia’s average age at just 29 and more than 60 per […]

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]]> Interview: Waldorf Astoria DIFC’s Sherry White shares ‘what works’ in hospitality marketing https://campaignme.com/interview-waldorf-astoria-difcs-sherry-white-shares-what-works-in-hospitality-marketing/ Thu, 27 Mar 2025 05:40:35 +0000 https://campaignme.com/?p=98562 Over the past few months, questions have been raised in the Middle East region’s hospitality marketing landscape about how to build a lasting brand while connecting authentically with diverse consumer segments, bearing varied preferences, expectations, beliefs and demands from across the globe. Within this landscape – where emotions and experiences reign supreme – Campaign Middle East sat […]

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]]> UNHCR Ramadan campaign sparks humanity, collective action to change lives https://campaignme.com/unhcr-ramadan-campaign-sparks-humanity-collective-action-to-change-lives/ Thu, 20 Mar 2025 07:18:31 +0000 https://campaignme.com/?p=98234 UNHCR – the UN Refugee Agency that works to ensure that everybody has the right to seek asylum and find safe refuge – has revealed details about its 2025 Ramadan campaign, based on the theme Connected by Humanity, Strengthened by Community, which was born from a pressing reality: millions of displaced families are facing unimaginable […]

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]]> Examining the ‘new rules’ of restaurant marketing and activations https://campaignme.com/examining-the-new-rules-of-restaurant-marketing-and-activations/ Fri, 06 Sep 2024 05:30:53 +0000 https://campaignme.com/?p=89282 The rules for restaurant marketing and activations have changed. From fine dining establishments within 5-star hotel resorts to entire food halls inside thriving mall complexes, a holistic approach now underpins a venue’s success. In my role as Partner and CMO for TGP International, creating, operating and activating some of the region’s most successful restaurants and […]

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]]> People persuade, not faceless brands: The case for executive branding https://campaignme.com/people-persuade-not-faceless-brands-the-case-for-executive-branding/ Tue, 09 Jul 2024 15:38:46 +0000 https://campaignme.com/?p=86924 Over the past year, executive branding of C-suite leaders, corporate “influencers”, and brand ambassadors have been remarkably more persuasive and generated greater conversations in a ‘people-first’ digital and social media environment than most company brands. Case in point: Conversations from Cannes Lions revolved around Scott Galloway’s “the era of brand is over” in 2023 and […]

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