Brand ambassador Archives - Campaign Middle East https://campaignme.com/tag/brand-ambassador/ Thu, 11 Jun 2026 07:59:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Brand ambassador Archives - Campaign Middle East https://campaignme.com/tag/brand-ambassador/ 32 32 Play971 welcomes cricket legend Brett Lee as first brand ambassador https://campaignme.com/play971-welcomes-cricket-legend-brett-lee-as-first-brand-ambassador/ Thu, 11 Jun 2026 07:59:44 +0000 https://campaignme.com/?p=123252 Play971, the UAE’s first and only licensed sports wagering and gaming platform, has welcomed global cricket icon Brett Lee as its first official brand ambassador. The partnership comes at a time when cricket continues to strengthen its presence across the UAE, supported by a passionate fan base, a large South Asian community, and the continued […]

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]]> Why Ranveer Singh is Ajmal Dubai’s ‘perfect fit’: strategy, brand heritage https://campaignme.com/why-ranveer-singh-is-ajmal-dubais-perfect-fit-strategy-brand-heritage/ Mon, 13 Apr 2026 13:50:39 +0000 https://campaignme.com/?p=120435 Earlier this year, Ajmal Dubai announced Bollywood actor Ranveer Singh as its newest brand ambassador. The announcement, revealed in a luxurious hero film, has collected more the eight million views across the brand’s owned accounts on Instagram. Ajmal Dubai strategically chose Singh for his personality and creative instincts. The actor will collaborate with the luxury […]

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]]> Ranveer Singh becomes the new face of Ajmal Dubai https://campaignme.com/ranveer-singh-becomes-the-new-face-of-ajmal-dubai/ Mon, 23 Mar 2026 10:20:13 +0000 https://campaignme.com/?p=118035 Ajmal Dubai has chosen globally renowned Bollywood actor Ranveer Singh as its brand ambassador in the UAE and India. The brand has chosen Singh as his on-screen presence and ‘aura of individuality’ is the perfect fit for Ajmal Dubai’s philosophy of self-expression through the power of fragrance. The announcement was made with the release a […]

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]]> Do AI influencers resonate? https://campaignme.com/do-ai-influencers-resonate/ Thu, 03 Jul 2025 07:28:07 +0000 https://campaignme.com/?p=104917 Forget everything you thought you knew about influencers. Turns out, brands are leaning into ones that don’t drink matcha, go on sponsored retreats, and don’t even exist – at least not in the traditional sense. In today’s digital-first landscape, some of the most compelling brand voices aren’t human at all. They’re virtual, coded brand ambassadors. […]

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]]> Shakira named brand ambassador for Epson in META-CWA region https://campaignme.com/shakira-named-brand-ambassador-for-epson-in-meta-cwa-region/ Wed, 02 Jul 2025 11:42:03 +0000 https://campaignme.com/?p=104769 Epson has named international music icon Shakira as the new official ambassador for its Middle East, Türkiye, Africa, Central and West Asia (META-CWA) region. Epson says its strategic partnership with Shakira supports its goal of making technology accessible and sustainable. Known worldwide as a musician, entrepreneur, innovator, and mother, Shakira reflects the brand’s mission to […]

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]]> What the butterfly effect tells us about branded experiences https://campaignme.com/what-the-butterfly-effect-tells-us-about-branded-experiences/ Wed, 18 Jun 2025 06:36:03 +0000 https://campaignme.com/?p=103970 Seemingly insignificant actions at a branded experiences can trigger massive waves of engagement and buzz, much like the Butterfly Effect in chaos theory. From a simple greeting to a subtle design choice, small details can cascade into powerful, memorable experiences that captivate audiences and amplify a brand’s reach. Understanding and leveraging these micro-moments is essential […]

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]]> Indian cricketer KL Rahul shoots brand collab with Paul & Shark in Dubai https://campaignme.com/indian-cricketer-kl-rahul-shoots-brand-collab-with-paul-shark-in-dubai/ Thu, 12 Jun 2025 06:00:07 +0000 https://campaignme.com/?p=103652 Italian luxury clothing brand Paul & Shark has appointed Indian cricketer KL Rahul as its first global brand ambassador from India, revealed through a digital and social media campaign produced in Dubai. The first chapter of this exclusive collaboration between Paul & Shark and KL Rahul was shot in the heart of the UAE to […]

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]]> ASICS picks dog influencer Felix the Samoyed as ambassador https://campaignme.com/asics-picks-dog-influencer-felix-the-samoyed-as-ambassador/ Tue, 13 May 2025 10:22:36 +0000 https://campaignme.com/?p=102281 ASICS has announced a new and unexpected ambassador signing, dog influencer Felix the Samoyed. While dogs are not running to stores to buy the latest ASICS drop, research by the sneaker brand revealed that dogs are the ultimate movement motivators, getting millions to move daily. New global research highlights the significant role dogs play in […]

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]]> Coach picks Elyanna as regional ambassador to roll out Ramadan campaign https://campaignme.com/coach-picks-elyanna-as-regional-ambassador-to-roll-out-ramadan-campaign/ Tue, 25 Feb 2025 11:59:16 +0000 https://campaignme.com/?p=96935 Coach has launched its Ramadan campaign for 2025 featuring Palestinian-Chilean singer-songwriter Elyanna. The collaboration comes as Elyanna’s multicultural background and her trademark qualities of authenticity, creativity and originality reflect the luxury fashion house’s brand purpose of the ‘Courage to Be Real’.  Coach claims to be a brand that encourages self-expression, one that urges its audience […]

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]]> Brand mascots: From static symbols to virtual influencers https://campaignme.com/brand-mascots-from-static-symbols-to-virtual-influencers/ Tue, 13 Aug 2024 10:25:37 +0000 https://campaignme.com/?p=88219 Today, creating a successful brand presence requires more than just creativity and consistency — it demands innovation and the ability to stand out in a crowded marketplace. The rise of artificial intelligence (AI) has further accelerated these changes, introducing new techniques and approaches that have revolutionised content creation. The sheer volume and speed at which […]

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