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		<title>Branch CEO David Karnstedt on why measurement and retention are mission-critical</title>
		<link>https://campaignme.com/branch-ceo-david-karnstedt-on-why-measurement-and-retention-are-mission-critical/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 06 May 2025 09:45:31 +0000</pubDate>
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		<category><![CDATA[Opinion]]></category>
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		<category><![CDATA[acquisition]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[attribution]]></category>
		<category><![CDATA[behavioural signals]]></category>
		<category><![CDATA[branch]]></category>
		<category><![CDATA[consumer journeys]]></category>
		<category><![CDATA[contextual data]]></category>
		<category><![CDATA[daily active users]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[engagement quality]]></category>
		<category><![CDATA[feature adoption]]></category>
		<category><![CDATA[identity anchor]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[precise measurement]]></category>
		<category><![CDATA[purchase patterns]]></category>
		<category><![CDATA[retention]]></category>
		<category><![CDATA[return on ad spend]]></category>
		<category><![CDATA[Return on Investment]]></category>
		<category><![CDATA[ROAS]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[scalability]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[session frequency]]></category>
		<category><![CDATA[signals]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Tracking]]></category>
		<category><![CDATA[uninstall rates]]></category>
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		<guid isPermaLink="false">https://campaignme.com/?p=101726</guid>

					<description><![CDATA[<p>We live in an era where time, attention, positive experiences and engagement have become the most valuable commodities in a saturated, competitive and &#8216;noisy&#8217; market, even as marketers are increasingly being held accountable for measurement, return on investment (ROI) and return on advertising spend (ROAS) as they attempt to balance scalability and sustainability. The challenges [&#8230;]</p>
<p>The post <a href="https://campaignme.com/branch-ceo-david-karnstedt-on-why-measurement-and-retention-are-mission-critical/">Branch CEO David Karnstedt on why measurement and retention are mission-critical</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Skyne announces official business expansion to twofour54, Abu Dhabi’s media hub</title>
		<link>https://campaignme.com/skyne-announces-official-business-expansion-to-twofour54-abu-dhabis-media-hub/</link>
		
		<dc:creator><![CDATA[Sofia Serrano]]></dc:creator>
		<pubDate>Wed, 16 Sep 2020 06:38:27 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Abu Dhabi]]></category>
		<category><![CDATA[branch]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Netherlands]]></category>
		<category><![CDATA[Skyne]]></category>
		<category><![CDATA[Twofour54]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=27107</guid>

					<description><![CDATA[<p>Skyne, the Dutch-founded international branding and design consultancy, has expanded its company to open an office in Abu Dhabi’s media hub, twofour54. Skyne’s Abu Dhabi office will be the fourth in the company’s portfolio, following the opening of hubs in Netherlands, Dubai and Lebanon. Skyne’s head office opened in Dubai in 2008 and the company [&#8230;]</p>
<p>The post <a href="https://campaignme.com/skyne-announces-official-business-expansion-to-twofour54-abu-dhabis-media-hub/">Skyne announces official business expansion to twofour54, Abu Dhabi’s media hub</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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