BPG Archives - Campaign Middle East https://campaignme.com/tag/bpg/ Wed, 08 Oct 2025 09:45:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png BPG Archives - Campaign Middle East https://campaignme.com/tag/bpg/ 32 32 BPG charts next chapter of growth with culture, creativity and innovation at its core https://campaignme.com/bpg-charts-next-chapter-of-growth-with-culture-creativity-and-innovation-at-its-core/ Wed, 08 Oct 2025 09:30:57 +0000 https://campaignme.com/?p=109923 BPG (Bates PanGulf Group), one of the region’s leading integrated marketing communications agencies and a member of the global WPP network, recently concluded its 29th annual offsite at the Yas Island in Abu Dhabi. The three-day event, themed ‘Culture. Culture. Culture.’, brought together more than 150 team members from across the UAE, Kuwait, Saudi Arabia, […]

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]]> The Annual: Top 10 pitches of 2024 https://campaignme.com/the-annual-top-10-pitches-of-2024/ Tue, 31 Dec 2024 11:23:36 +0000 https://campaignme.com/?p=94210 2024 was a mixed year for pitches in a highly competitive market where margins remain tight, with some agencies being picked by big brands, several others retaining current clients, while a few others lost out on crucial prospective clients. For those agencies who came out on top, the pitches were pivotal as a testament to […]

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]]> ‘Culture is more than posters on walls; ideas have no seniority’ https://campaignme.com/culture-is-more-than-posters-on-walls-ideas-have-no-seniority/ Fri, 01 Nov 2024 09:02:00 +0000 https://campaignme.com/?p=91749 As competition within the agency landscape increases, success and long-term sustainable growth are not being defined by only creative campaigns, but by a cultural shift within organisations that rises from the grass roots to the boardrooms. Once considered an essential internal policy shift, culture has now become a strategic asset — a driver of innovation, […]

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]]> BPG wins social media and CX mandate for global mobility leader https://campaignme.com/bpg-wins-social-media-and-cx-mandate-for-global-mobility-leader/ Mon, 12 Aug 2024 08:26:48 +0000 https://campaignme.com/?p=88138 BPG (Bates PanGulf, part of WPP) has revealed the addition of Honda Motor Co. to its burgeoning portfolio of clients after coming out on top in a competitive, multi-agency pitch. BPG has been entrusted with CX and social media content for Honda Motor Co. (Middle East and Africa) across 13 markets. As part of the […]

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]]> Beyond talk, creative experts reveal whether AR, VR, AI are ‘really a thing’ https://campaignme.com/beyond-talk-creative-experts-reveal-whether-ar-vr-ai-are-really-a-thing/ Thu, 18 Jul 2024 07:37:03 +0000 https://campaignme.com/?p=87298 Sometimes, it’s helpful to take a approach grounded and ask ourselves what we ought to be focusing on now, in order to turn future-focused strategies around new technologies such as AR, VR, and AI into a reality. Campaign Middle East has been talking to leaders with decades of experience across creative and digital marketing and […]

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]]> BPG picks Camilla d’Abo as EVP for Communications and Content https://campaignme.com/bpg-picks-camilla-dabo-as-evp-for-communications-and-content/ Tue, 02 Jul 2024 11:43:57 +0000 https://campaignme.com/?p=86576 BPG (Bates PanGulf, part of WPP) has appointed industry veteran Camilla d’Abo as its executive vice president of Communications and Content at BPG UAE, strengthening its senior leadership team to lead the agency into a new era of hypergrowth. Camilla will assume the role effective immediately, driving BPG’s success in delivering high-impact MarCom solutions and […]

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]]> Industry leaders: The stars are aligned https://campaignme.com/industry-leaders-the-stars-are-aligned/ Fri, 29 Mar 2024 05:00:18 +0000 https://campaignme.com/?p=79628 AI, finding top talent, mental health, paying for pitches, judging awards. These were just some of the topics on the table when CEOs, MDs and chairmen from the biggest agencies and networks in the region got together at Dubai Lynx. As part of the exclusive Leaders Roundtable, moderated by Cannes Lions CEO Simon Cook, Campaign […]

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]]> BPG launches new digital platforms and expands regionally https://campaignme.com/bpg-launches-new-digital-platforms-and-expands-regionally/ Tue, 27 Feb 2024 10:00:38 +0000 https://campaignme.com/?p=77713 BPG (Bates PanGulf, part of WPP) has launched brand new digital platforms that reflect its customer experience positioning and growing regional footprint.  The new website showcases the full range of the agency’s capabilities, from data-driven marketing strategies that tap into audiences, to AI-powered personalisation that creates individualised brand interactions. The launch coincides with the opening […]

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]]> Top 15 cinema ads of 2023 https://campaignme.com/top-15-cinema-ads-of-2023/ Tue, 26 Dec 2023 08:00:07 +0000 https://campaignme.com/?p=74034 The cinema industry experienced a remarkable resurgence across the Middle East in 2023, fueled by a series of consecutive blockbuster releases including Barbie, Oppenheimer, Fast X, Jawan, Mission Impossible, Jailer, and the concert movie Taylor Swift: The Eras Tour. These standout films, along with numerous others, have marked a triumphant return for the industry. Cinemas […]

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]]> PRCA MENA welcomes BPG Group as member https://campaignme.com/prca-mena-welcomes-bpg-group-as-member/ Wed, 25 Oct 2023 12:27:34 +0000 https://campaignme.com/?p=70865 The Public Relations and Communications Association in the Middle East and North Africa has announced BPG Group as its latest corporate member. BPG (formerly Bates PanGulf, a WPP company) has helped brands transform, succeed, and win in a changing world for over four decades. The agency’s ‘digital first, integrated by intent’ positioning and innovative solutions […]

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