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		<title>Permission to enter: earning cultural trust in luxury</title>
		<link>https://campaignme.com/permission-to-enter-earning-cultural-trust-in-luxury/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 06:15:03 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[belonging]]></category>
		<category><![CDATA[bought]]></category>
		<category><![CDATA[chief growth officer]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[culturalm trust]]></category>
		<category><![CDATA[Gucci]]></category>
		<category><![CDATA[Lana Bdeir]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[luxury marketing]]></category>
		<category><![CDATA[M&C Saatchi Middle East]]></category>
		<category><![CDATA[trust]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=122892</guid>

					<description><![CDATA[<p>There is a film that was released last year that deserves more strategic attention than it received. Shot at the Sporting Club in Beirut, a raw, sea-facing institution that has anchored Lebanese summers for generations, it features two men playing backgammon in Gucci. No set dressing. No aspirational gloss. At one point, the script acknowledges, [&#8230;]</p>
<p>The post <a href="https://campaignme.com/permission-to-enter-earning-cultural-trust-in-luxury/">Permission to enter: earning cultural trust in luxury</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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