bottom line Archives - Campaign Middle East https://campaignme.com/tag/bottom-line/ Wed, 27 Nov 2024 18:24:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png bottom line Archives - Campaign Middle East https://campaignme.com/tag/bottom-line/ 32 32 LinkedIn’s LMS lead: With 81 per cent of ads failing to drive recall, what should marketers do? https://campaignme.com/with-81-per-cent-of-ads-failing-to-drive-recall-what-should-marketers-do/ Thu, 21 Nov 2024 07:37:12 +0000 https://campaignme.com/?p=92598 After a 17-year stint at OMD MENA – which involved rising through the ranks from a junior planning executive to a manager before becoming OMD MENA’s Business Unit Director – Jessica Machalani has now taken the helm as the Head of LinkedIn Marketing Solutions (LMS) for the MENA region at LinkedIn and shares her take […]

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]]> CMOs sound a clarion call to get back to the fundamentals https://campaignme.com/cmos-sound-a-clarion-call-to-get-back-to-the-fundamentals/ Mon, 30 Sep 2024 13:43:40 +0000 https://campaignme.com/?p=90192 CMOs and managing directors representing several brands, organisations, and global platforms across the UAE sounded a clarion call to get back to the fundamentals and to take a full-360-degree approach to marketing during a closed-door roundtable discussion held at the Dubai Media City headquarters. The two-hour roundtable discussion touched upon creating value, customer experience, personalisation, […]

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