BMW Archives - Campaign Middle East https://campaignme.com/tag/bmw/ Fri, 10 Apr 2026 09:21:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png BMW Archives - Campaign Middle East https://campaignme.com/tag/bmw/ 32 32 AVANTGARDE GROUP appoints Abby Bekheit as Managing Director – Saudi Arabia https://campaignme.com/avantgarde-group-appoints-abby-bekheit-as-managing-director-saudi-arabia/ Fri, 10 Apr 2026 09:21:46 +0000 https://campaignme.com/?p=120320 AVANTGARDE GROUP – the German global brand experience agency with offices across London, Amsterdam, Zurich, Dubai, and China – has appointed Abby Bekheit as Managing Director of its Saudi Arabia office, emphasising the agency’s long-term commitment to one of the world’s most dynamic and fast-evolving markets. Bekheit brings more than 15 years of senior executive […]

The post AVANTGARDE GROUP appoints Abby Bekheit as Managing Director – Saudi Arabia appeared first on Campaign Middle East.

]]> BMW, Serviceplan balance cultural storytelling, automotive innovation in Suhail campaign https://campaignme.com/bmw-serviceplan-balance-cultural-storytelling-automotive-innovation-in-suhail-campaign/ Tue, 25 Nov 2025 10:44:49 +0000 https://campaignme.com/?p=112365 In celebration of one of its most exclusive and poetic creations to date, BMW Middle East has unveiled the BMW 7 Series Suhail Edition in Riyadh as a tribute to Arabian heritage and forward-thinking luxury. To support this landmark launch, Serviceplan Middle East partnered with BMW Middle East to bring the vision of the Suhail […]

The post BMW, Serviceplan balance cultural storytelling, automotive innovation in Suhail campaign appeared first on Campaign Middle East.

]]> BMW Motorrad unites riders for Emirati Women’s Day https://campaignme.com/bmw-motorrad-unites-riders-for-emirati-womens-day/ Thu, 28 Aug 2025 09:00:12 +0000 https://campaignme.com/?p=107759 Emirati Women’s Day has become a key moment for brands in the UAE to move beyond symbolic gestures and create activations that resonate with local audiences. This year, BMW Motorrad AGMC and BMW Motorrad Middle East marked the occasion with a Female Community Ride, bringing together more than 40 women bikers for an evening centred […]

The post BMW Motorrad unites riders for Emirati Women’s Day appeared first on Campaign Middle East.

]]> Gambit 3.0 unveiled: 26 hires, four divisions, two new offices https://campaignme.com/gambit-3-0-unveiled-26-hires-four-divisions-two-new-offices/ Mon, 21 Jul 2025 07:25:38 +0000 https://campaignme.com/?p=105719 Gambit Communications, the Dubai-born independent PR and influencer marketing agency, has revealed a multilayered expansion titled ‘Gambit 3.0’ that features the launch of four branded divisions, 26 team member hires and two new purpose-built office spaces. Rather than following the traditional agency model of subdividing by practices, Gambit Communications has prioritised synergy and authenticity by […]

The post Gambit 3.0 unveiled: 26 hires, four divisions, two new offices appeared first on Campaign Middle East.

]]> Dubai-born LIGHTBLUE expands culture-led brand experience offering to the UK https://campaignme.com/dubai-born-lightblue-expands-culture-led-brand-experience-offering-to-the-uk/ Thu, 26 Jun 2025 09:00:48 +0000 https://campaignme.com/?p=104486 Dubai-born creative experience agency LIGHTBLUE has revealed the official opening of its London office, marking a major milestone in its global expansion. The UK office becomes LIGHTBLUE’s third office, following its successful launch in Riyadh. With the rise of brands from the Middle East looking to enter UK and European markets, the move signals a […]

The post Dubai-born LIGHTBLUE expands culture-led brand experience offering to the UK appeared first on Campaign Middle East.

]]> The Loeries Official Rankings 2024 revealed https://campaignme.com/the-loeries-official-rankings-2024-revealed/ Tue, 28 Jan 2025 07:18:44 +0000 https://campaignme.com/?p=95218 The Loeries Official Rankings 2024 aim to provide a snapshot of the top-performing agencies, brands and individuals across Africa and the Middle East in the brand communications industry. Compiled from the cumulative scores of awarded entries at the 2024 Loerie Awards, the rankings reflect a broad range of disciplines and showcase the innovative work shaping […]

The post The Loeries Official Rankings 2024 revealed appeared first on Campaign Middle East.

]]> Brands as a cultural catalyst https://campaignme.com/brands-as-a-cultural-catalyst/ Fri, 16 Aug 2024 08:30:04 +0000 https://campaignme.com/?p=88384 In a world drowning in noise, brands face a challenge: to stand out and connect meaningfully with their audience. The days of generic events and mass-produced campaigns are over. To thrive, brands must evolve into cultural catalysts, sparking conversations and forging authentic relationships with their audiences. The key lies in harnessing the power of collaboration […]

The post Brands as a cultural catalyst appeared first on Campaign Middle East.

]]> All the MENA winners from Cannes Lions 2024 https://campaignme.com/all-the-mena-winners-from-cannes-lions-2024/ Mon, 29 Jul 2024 11:10:54 +0000 https://campaignme.com/?p=87762 This year’s Cannes saw UAE and KSA agencies pick up 22 Lions and a Grand Prix across a total of 15 campaigns. Regional brands, who worked with global agencies, also picked up their own Lions.  Here’s a compilation of all the MENA winners. CHILD WEDDING CARDS Client: UN Women Agency: Impact BBDO, Dubai Lions: Lions […]

The post All the MENA winners from Cannes Lions 2024 appeared first on Campaign Middle East.

]]> BMW partners with Legends Football League in sustainability drive https://campaignme.com/bmw-partners-with-legends-football-league-in-sustainability-drive/ Fri, 17 Nov 2023 07:47:11 +0000 https://campaignme.com/?p=72351 BMW and AGMC, its official importer for Dubai, Sharjah and the Northern Emirates, has partnered with the Legends Football League as the exclusive VIP Player Transport Partner. AGMC will supply an all-electric fleet of 10 BMW iX cars in keeping with the event’s commitment to sustainability. This further cements the brand’s role as a leader in […]

The post BMW partners with Legends Football League in sustainability drive appeared first on Campaign Middle East.

]]> 5 regional campaigns shortlisted at Gerety Awards https://campaignme.com/5-regional-campaigns-shortlisted-at-gerety-awards/ Wed, 14 Jun 2023 12:43:59 +0000 https://campaignme.com/?p=63128 Gerety Awards, judged by an all-female jury, has announced its shortlists for its 2023 edition and five campaigns from the region have been shortlisted.  Of the five campaigns, three come from UAE and the remaining two are from Beirut and Saudi Arabia. The shortlisted campaigns from UAE are MullenLowe MENA’s Fixing the bAIs for Aurora50 […]

The post 5 regional campaigns shortlisted at Gerety Awards appeared first on Campaign Middle East.

]]>