Blue Elephant Archives - Campaign Middle East https://campaignme.com/tag/blue-elephant/ Mon, 18 May 2026 14:29:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Blue Elephant Archives - Campaign Middle East https://campaignme.com/tag/blue-elephant/ 32 32 Saudi Report 2026: The annual work round-up https://campaignme.com/saudi-report-2026-the-annual-work-round-up/ Fri, 15 May 2026 05:00:30 +0000 https://campaignme.com/?p=121907 Here is Campaign Middle East’s annual round-up of selected Work from the Kingdom in its Saudi Arabia Report. This year’s selection highlights campaigns that tapped into humour, fandom, Ramadan rituals, self-expression and everyday Saudi insights to connect with audiences in culturally relevant ways. Here is the 2026 round-up of some ‘made-for-Saudi, by-Saudi’ campaigns, featuring work […]

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]]> flynas ‘Find My View’ turns window seats into ‘world’s best show’ https://campaignme.com/flynas-find-my-view-turns-every-window-seat-into-the-worlds-best-show/ Tue, 27 Jan 2026 13:55:39 +0000 https://campaignme.com/?p=115136 While most airlines talk about destinations. flynas chose to reinvent the journey itself. With its latest ‘Find My View’ campaign, Saudi Arabia’s leading low-cost carrier is giving passengers the power to choose more than a seat number. They can now choose their view, powered by AI. Created in partnership with VML Riyadh, ‘Find My View’ […]

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]]> stc, VML Riyadh break comms barriers for autistic gamers with The Social Decoder https://campaignme.com/stc-vml-riyadh-break-multiplayer-comms-barriers-with-smart-social-decoder/ Fri, 09 Jan 2026 05:14:25 +0000 https://campaignme.com/?p=114253 Saudi telecom giant stc, which is evolving beyond telecom into a tech giant, in collaboration with creative agency VML Riyadh,  have revealed details about the ‘Speak My Language’ campaign. The campaign was centred around The Social Decoder – a smart tool that translates complex communications jargon used by gamers within esports arenas and virtual gaming […]

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]]> Dubai Lynx announces 2025 winners https://campaignme.com/dubai-lynx-announces-2025-winners/ Thu, 10 Apr 2025 06:58:55 +0000 https://campaignme.com/?p=100184 Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, announced the winners of its 2025 Awards at an award ceremony held at Emirates Golf Club in Dubai. The awards celebrate the most outstanding creative work from across the region. This year saw the introduction of new categories that reflect evolving industry dynamics. The Use […]

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