Blue Barracuda Archives - Campaign Middle East https://campaignme.com/tag/blue-barracuda/ Fri, 07 Mar 2025 07:42:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Blue Barracuda Archives - Campaign Middle East https://campaignme.com/tag/blue-barracuda/ 32 32 IWD 2025: ‘Real gender equity requires more than titles and a table with a seat’ https://campaignme.com/iwd-2025-real-gender-equity-requires-more-than-titles-and-a-table-with-a-seat/ Fri, 07 Mar 2025 08:00:51 +0000 https://campaignme.com/?p=97575 We’ve been talking about gender equity for years, getting more women into leadership, making sure their voices are heard, and creating more opportunities. I would say from when I started out until now, we’ve come a long way. We’re seeing more female voices being amplified, more women stepping into leadership positions and more male allies. […]

The post IWD 2025: ‘Real gender equity requires more than titles and a table with a seat’ appeared first on Campaign Middle East.

]]> Rafic Saadeh inducted into IAA’s Advertising Hall of Fame https://campaignme.com/rafic-saadeh-inducted-into-iaas-advertising-hall-of-fame/ Mon, 03 Mar 2025 12:30:00 +0000 https://campaignme.com/?p=97264 Rafic Saadeh, Founder and Executive Chairman of Horizon Holdings (Horizon FCB Group), was recently inducted into the prestigious Advertising Hall of Fame by the IAA Lebanon Chapter. Saadeh, who now has more than 55 years of experience in the advertising industry, was already a trailblazer at a time when the industry was still establishing its […]

The post Rafic Saadeh inducted into IAA’s Advertising Hall of Fame appeared first on Campaign Middle East.

]]> Women in advertising – DE&I shouldn’t stop at Diversity https://campaignme.com/women-in-advertising-dei-shouldnt-stop-at-diversity/ Fri, 30 Aug 2024 06:56:52 +0000 https://campaignme.com/?p=88953 I don’t believe that hiring for the best talent and hiring for diversity are opposing behaviours. Every day, I look at the faces around the table with me at Blue Barracuda and I see diversity in gender, age, ethnicity, and even neurodiversity. But this isn’t because we have a quota or a checklist to hire […]

The post Women in advertising – DE&I shouldn’t stop at Diversity appeared first on Campaign Middle East.

]]> Horizon Holdings promotes Dina Saadeh to Blue Barracuda MD https://campaignme.com/horizon-holdings-promotes-dina-saadeh-to-blue-barracuda-md/ Fri, 20 Jan 2023 10:55:24 +0000 https://campaignme.com/?p=57327 Horizon Holdings announced the promotion of Dina Saadeh to managing director of Blue Barracuda, the company’s digital and social arm. Saadeh has been with the group for 19 years, originally joining to help kick start the digital practice which led to the launch of Blue Barracuda in 2011. Saadeh took over as general manager in […]

The post Horizon Holdings promotes Dina Saadeh to Blue Barracuda MD appeared first on Campaign Middle East.

]]> Horizon Holdings marks its 45th anniversary https://campaignme.com/horizon-holdings-marks-its-45th-anniversary/ Thu, 23 Sep 2021 06:16:24 +0000 https://campaignme.com/?p=40856 Horizon Holdings completes 45 years as a vanguard of iconic marketing and communication services in the Middle East and North Africa region. Founded in September 1976, the company started as a single brand agency that grew into a marketing powerhouse with a regional footprint that spans from Dubai to the Maghreb. Horizon Holdings is today […]

The post Horizon Holdings marks its 45th anniversary appeared first on Campaign Middle East.

]]> Blue Barracuda enters the Middle East https://campaignme.com/blue-barracuda-enters-the-middle-east/ Sun, 09 Oct 2011 06:10:56 +0000 https://campaignme.com/?p=2602 Digital agency Blue Barracuda has launched an operation in the Middle East. The London-headquartered outfit was acquired by Draftfcb in April, meaning it will now offer its full-service digital offering in the Middle East to Horizon Draftfcb’s portfolio of regional clients from its Dubai office. The agency will fall under the umbrella of the Horizon […]

The post Blue Barracuda enters the Middle East appeared first on Campaign Middle East.

]]>