Black Lives Matter Archives - Campaign Middle East https://campaignme.com/tag/black-lives-matter/ Thu, 28 Jan 2021 10:36:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Black Lives Matter Archives - Campaign Middle East https://campaignme.com/tag/black-lives-matter/ 32 32 Gen Z demands more diversity and inclusion from brands https://campaignme.com/gen-z-demands-more-diversity-and-inclusion-from-brands/ Thu, 28 Jan 2021 10:36:04 +0000 https://campaignme.com/?p=32338 Gen Z is the most diverse generation in American history, and would like to see that same representation reflected by the brands they shop with, according to a December study by quantile. The report, which asked consumers what they want to see from brands and entertainment companies when it comes to race and representation this […]

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]]> Review of 2020: Black lives take centre stage https://campaignme.com/review-of-2020-black-lives-take-centre-stage/ Sun, 03 Jan 2021 07:00:21 +0000 https://campaignme.com/?p=31717 By Gemma Charles The banners might now be gathering dust and the debates may have cooled but there’s a feeling that the reckoning on race that took place in 2020 will leave an indelible print on the years to come. It started with the brutal killing of yet another black man, George Floyd, at the […]

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]]> We need more diverse talent to thrive in advertising https://campaignme.com/we-need-more-diverse-talent-to-thrive-in-advertising/ Wed, 02 Dec 2020 08:00:28 +0000 https://campaignme.com/?p=30578 by Lucy Daramola 2020 will go down as a watershed year because of Black Lives Matter as well as the global pandemic. Society has woken up to the continuing problem of racism on both sides of the Atlantic and it has highlighted the need for change in our attitudes towards diversity, equity and inclusion in […]

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]]> Beats champions black culture in ad with Solange Knowles, Naomi Osaka and more https://campaignme.com/beats-champions-black-culture-in-ad-with-solange-knowles-naomi-osaka-and-more/ Mon, 16 Nov 2020 07:00:24 +0000 https://campaignme.com/?p=29948 By Emmet McGonagle Beats by Dr Dre has launched a campaign celebrating black resilience in light of what has been a pivotal year in the rally towards racial equality. Created by Translation LLC, “You love me” contrasts the ways in which black music, style and culture are depicted within society against everyday experiences of inequality […]

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]]> The WARC Guide to brand activism in the Black Lives Matter era https://campaignme.com/the-warc-guide-to-brand-activism-in-the-black-lives-matter-era/ Mon, 19 Oct 2020 05:30:36 +0000 https://campaignme.com/?p=28622 The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond to racial injustice. Brands now look to move forward effectively in a way that provides empathy, earnestness and empowerment in their engagement with Black communities. To help marketers navigate these challenges and lead with purpose, […]

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]]> #BlackLivesMatter – Be The Change You Tweet About by Havas’ Razan Karim https://campaignme.com/blacklivesmatter-be-the-change-you-tweet-about-by-havas-razan-karim/ Wed, 24 Jun 2020 09:50:55 +0000 https://campaignme.com/?p=25328 Black Lives Matter proves that today more than ever, brands are being held accountable for their words The unjust killing of George Floyd on 25th May has ignited an inspiring wave of protest around racial inequality, systematic injustice, and police brutality. Following the video footage of the incident going viral, tensions have escalated in the […]

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