billboards Archives - Campaign Middle East

The One Club launches free global challenge for young creatives; prizes worth $15,000

Anup Oommen — Tue, 02 Jun 2026 12:31:40 +0000

The One Club for Creativity has launched its first Young Ones “Get Out the Vote” brief, a new free global challenge calling on undergraduate college students around the world to come up with campaigns to drive voter participation. As one of the world’s leading nonprofit organisations whose mission is to support the global creative community, […]

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The cost of going dark

Shantelle Nagarajan — Mon, 25 May 2026 12:12:43 +0000

Every time uncertainty hits, the same meeting happens in boardrooms across the UAE and the GCC. Budgets are reviewed, and marketing is usually the first to feel the cut. It is an understandable instinct. It is also, consistently, the wrong one. The cost of going quiet rarely shows on a spreadsheet. But it appears in […]

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UAE-based Alliance Media acquires OOH operator Brandit Outdoor

Anup Oommen — Fri, 08 May 2026 02:00:38 +0000

Alliance Media, an international out-of-home (OOH) media owner with operations across more than 40 countries, has completed the acquisition of Brandit Outdoor, a Kampala-based outdoor advertising operator. Financial terms of the transaction were not disclosed. Brandit Outdoor was founded on 11 February 2009 by Abdi Liban Omar and Omar Amaya Liban, and operated as an […]

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BackLite Media reveals study on emotional impact of premium out-of-home

Anup Oommen — Wed, 29 Apr 2026 06:59:21 +0000

BackLite Media has released the findings of a new emotional impact and brand lift study examining how premium out-of-home (OOH) platforms influence brand perception, recall and behavioural intent in partnership with Publicis Media Luxe and Nielsen.. While OOH has traditionally been evaluated through reach and impressions, the study was designed to explore a broader question: […]

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Mada Media, Hills Advertising sign deal for advanced DOOH integration in Dubai

Shantelle Nagarajan — Mon, 20 Apr 2026 08:16:23 +0000

Mada Media has signed an agreement with media agency Hills Advertising wherein its portfolio of premium advertising assets across various streets in Dubai will be managed by the company to enhance the digitalisation of out-of-home (OOH) assets in the city. Mada Media, the company responsible for organising, developing and managing the OOH advertising sector in […]

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Mada Media awards strategic OOH bid to PHI advertising in Dubai

Anup Oommen — Tue, 07 Apr 2026 12:20:06 +0000

Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in Dubai, has awarded a strategic OOH advertising bid to PHI Advertising. The contract was awarded during a signing ceremony in the presence of Mansoor Al Sabahi, Chief Executive Officer, Mada Media, and Naif Saleh Al Rajhi, Chairman, PHI Advertising. The […]

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Primark reveals launch campaign that led to 400,000 units sold on opening weekend

Anup Oommen — Thu, 02 Apr 2026 12:15:31 +0000

Primark – an international fashion retailer with more than 470 stores across 18 countries in Europe, the US as well as the Middle East – has revealed details about the strategy and rollout of its integrated marketing campaign to launch its first and flagship store in Dubai at The Dubai Mall and its second store […]

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Rotana Signs’ Waleed Hussein on pioneering the evolution of Saudi’s OOH landscape

Anup Oommen — Fri, 06 Mar 2026 05:00:39 +0000

In Saudi Arabia, out of home (OOH) media has become an intrinsic part of the Kingdom’s streets, skylines and shifting patterns of daily life – transforming from relatively straightforward inventory into a seamless synthesis of environments, formats and technologies. Campaign Middle East speaks to Waleed Hussein, CEO, Rotana Signs, a pioneer who has helped shape […]

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‘Create Your Own Rom-Com Moment’: Fnp.ae reveals strategy behind Valentine’s campaign

Anup Oommen — Thu, 05 Mar 2026 08:15:09 +0000

Fnp.ae, an online flower and gift delivery brand in the UAE, has revealed the strategy behind the success of its ‘Create Your Own Rom-Com Moment’ campaign, which marked Valentine’s Day and went live through the month of February across the UAE. The campaign was rolled out across digital-out-of-home (DOOH) billboards, print media, digital screens, social […]

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Etihad Rail proves competitive benefit of rail freight for bulk and high-volume cargo

Anup Oommen — Tue, 24 Feb 2026 04:13:21 +0000

Etihad Rail has launched a business-to-business (B2B) national awareness campaign designed to encourage logistics providers, manufacturers and heavy industry to shift the transport of long-haul and bulk goods from road to rail. Addressing the pressures that the logistics and transport industry is facing, including congestion, cost volatility, reliability and the need to scale efficiently, Etihad […]

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