Bilal Rachman Archives - Campaign Middle East https://campaignme.com/tag/bilal-rachman/ Thu, 31 Mar 2022 09:43:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Bilal Rachman Archives - Campaign Middle East https://campaignme.com/tag/bilal-rachman/ 32 32 Memorable or merely correct? By VMLY&R Commerce’s Bilal Rachman https://campaignme.com/memorable-or-merely-correct-by-vmlyr-commerces-bilal-rachman/ Thu, 31 Mar 2022 10:00:49 +0000 https://campaignme.com/?p=46965 Ramadan, the time of the year when marketers bring out the big guns when every brand borrows from age-old Ramadan narratives and themes established decades prior, a time when our screens are riddled with clichés and traditions we’ve probably already heard or seen before. Was that tear-jerking ad about a mother’s dedication from this year […]

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